If my memory serves me right, my Lambo salesman once told me a nicely config Urus will be around 280-300k Canadian, that's 25% over my fully loaded Cayenne Turbo S, which means it will be almost 50% more than a 'normal' Cayenne Turbo S. 

The Urus will be priced below the Bentayga, above the Cayenne.

I just don't see how the Urus will be a great value when it is still a Cayenne/Toureag/Q7/Bentayga underneath. The best value in that group should be the top range Audi Q7.

But personally, with the depute of the Bentayga and the Urus, my fully loaded Cayenne Turbo S became the value leader as it is still way cheaper than the top 2 versions 

 


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