Mike, if you buy a DBS, you "have" to get this watch as well

Quote:
Like something straight out of a James Bond flick, Aston Martin is offering a limited edition Jaeger LeCoultre wristwatch for its new DBS that can be used to unlock the car and fire it up. Available only to buyers of the 510hp flagship, the new watch carries a price tag of Euro 25,000. Remember, that's on top of the Euro 240,000 already put down for the car.



http://www.motorauthority.com/cars/aston-martin/jaeger-chronograph-unlocks-the-aston-martin-dbs/