Quote:
Dr. Phil said:
AFAIK Porsche is making a good profit on their sportscars alone as it is.




Actually they don't. Selling prestigious sports cars is a very risky and difficult business. Sales are usually high during the first 1-2 years but can at times decline very fast during the last years of the product lifesplan. Further more sports cars sell less during winter time, sales are very up and down and if a recession is to occur a manufacturer selling nothing but prestigious sports car fan find themselves in big trouble.

Cars like the Cayenne and Panamera are "peoples" car which are attractive for a lot of people and sell well all year around which is good for a steady cash flow. They generate money which enables Porsche to invest in new technology like VTG, PDK, LED but most importantly in new models like the CGT and Cayman.

You have to understand that the limits of the boxer engine sitting in the 911 will soon be reached and while Porsche is figuring out what to do with it the coming 5-10 years they need to secure income for the future.

All the talk about Porsche now days developing safe and boring cars is a bit exaggerated. The new GT3 is exciting as ever and the cayman is one of the best mid engine cars around with all the potential in the world.

Yes some might argue that it's a waste that the GT3 and GT2 come with PASM and aids but those are probably very appreciated by many 911 owners who use and drive their 911 on a daily basis rather than use them as weekend cars like Ferraris and Lambos.

Porsche is getting diluted but they have in no way left their sportscar heritage behind.