The reason Porsche changed the styling on the Cayenne was because people said it was ugly and one of the main reasons they were not going to buy it. So market research tells marketing to tell design/styling to change it and make it "prettier". Hey presto! The new Cayenne! And you can be sure that if potential buyers still say it's ugly that Porsche will hire someone from Audi (please God NOT Walter daSilva...) to design the next version which will have a face like the Porsche tractor grafted onto the Audi Q7.

As to Porsche being exotic - I don't get that. Porsche alway seemed to be practical and usable and also fairly common on the roads, in Europe anyway.