crayphile:
DaveGordon:

Every time I read TDF I think 'turbo diesel' 

definitely not conjuring the right mental images..

I have to say the turbo diesel reference had not come to mind. TDF to Ferraristi actually has a deep significance, but the mistake Ferrari have made is that it means nothing to the broader audience and for a company so steeped in "The Brand" that can't be right . Now we can't blame Luca either as he left with  the most ridiculous naming swan song of all with the Ferrari La Ferrari Smiley


The problem is their preference for abbrevations if you ask me. They simply should have called it "Tour de France", as they should have given the "Speciale Aperta" its full name. Smiley


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We're at the point where you can be the fastest or just sound like you're the fastest.



The secret of life is to admire without desiring.