apias:
bluelines:
MKW:
kudryavchik:

By some rumors Porsche budget for this year is around 400 millions.

and you better believe every $. of the ongoing annual cost to compete at LeMans will be baked into  what they charge for every car they sell

The technology and experience will trickle down to the consumer models so I don't see an issue with motorsport driven development.

Everyone and their grandmother have been crying like girliemen about the GT3 engine not being used in motorsport so I don't think we now need to have an issue with LeMans.

And every technology company -- and Porsche is a technology company -- has to invest money in R&D. This is not really that significant an amount, all things considered, for their R&D budget.

Indeed! Both Marketing and R&D driven. Porsche can't expect to launch and sell SUV's (and have them as their top selling models) and four door saloons for ever without taking a hit to their "sports-car" image. Sports-car racing and especially Le Mans is what cemented that image in the first place, and they are out to reclaim it.