Although Alfa Romeo must be congratulated for this car, after so many years of mediocre FIAT derived machines, IMO this car doesn't fall into any effective buying category and it will not serve very well its purpose as a halo model.

It is rather impractical for everyday driving, even short weekend stays. The buyer of the 4C will need at least another one car to cover his/her needs.

OTOH it is not a rough and ready track/Sunday morning car for a wider audience; too expensive for that.

Therefore, it is addressed to multi-car owners, who are not the typical market for the rest of the Alfa products and they don't drive each of their cars enough so as to advertise the brand. The average prospective buyer for Alfa might never see the 4C in the street to wet his appetite for the next Giulia or the Giulietta.


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"Form follows function"