Grant: that was definitely a great deal.

RC: Franchise law in the United States is determined on a state-by-state basis and tend to favor the dealer versus the manufacturer.  Therefore, most states have laws to benefit the dealer over the manufacturer, so additional markups are often allowable and the market demand sets the final price of oversubscribed models.  Another device dealers use to earn additional markup when a manufacturer frowns on the practice is to sell the first cars to "friends" that then immediately resell the car to another dealership, where the market adjusted price is above the manufacturer's suggest retail price. The markup is then split between the dealers and the seller.