Well, I suppose it's their way of getting cheap loans and having a positive cash flow. You can't really think of them as a normal car manufacturer- they're still in their infancy. So this is probably the price you pay for being an early adopter.

I do hope they keep their pricing aggressive when they come to Europe, but I have a feeling they will try to milk European customers...cheeky

They should really strive for market share, use their first mover advantage and try to establish themselves as THE electric car company before the big boys (BMW, Mercedes etc) come into play. Otherwise this will be a short ride.