reginos:

Who would buy Rolex in the long term if they started making versions of Swatch. This is the flawed Porsche strategy, short term profits but devaluation in the long run. Once it was competing against Ferrari but gradually it's becoming a BMW rival.

 

Swatch group owns:

Breguet, Blancpain, Glashütte Original, Jaquet Droz, Léon Hatot, Omega, Longines, Rado, Union Glashütte, Tissot, Calvin Klein Watches + Jewelry, Balmain, Certina, Mido, Hamilton, Swatch, Flik Flak, Endura and Tourbillon.

And people buy Breguet watches from them...  Companies can no longer afford to be narrow-niched.


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2012 Cayenne TT (on order for june 2012), 997.1 Targa 4s, 2009 Q5 3.2