The interior is Platinum grey which is the same colour used on the Panamera  and Cayenne. The object of a launch should be to make people go away thinking "I really want that car and I must have it in that colour combination" not "I wonder what it would look like in ....? (insert any other colour here)".

Porsche seems to be really slow in waking up to the fact that colour choice and ease of personalisation is now huge business and important to a significant portion of the new market they are trying to attract. Making the new car look very anonymous IMHO in dark blue/grey is a huge own goal on their part. Apart from enthusiasts most people will look at that car and not realise it's a totally new model.

I hope they do better at Frankfurt.