The cars MUST evolve but that is so obvious that it need not be discussed.

No one wants to see the 911 disappear but, in order to survive, it must offer a clear value proposition, which I think it still does. However, I don't think that being an Icon or a true Classic is enough to guarantee this survival moving forward.

Ultimately, and based on the current offering, there need to be three VERY distinct and clearly differentiated lines: The Boxster / Cayman; the 911; the Panamera 4-door / Coupe. The 918, although an incredibly interesting machine, needs to be viewed differently and on its own; it doesn't immediately fit the mix.

The more differentiated these three lines are, the better their specific chance of success / survival. One of the problems is that the pricing difference becomes a bit fuzzy between the 3 lines, especially when all the possible Porsche options and variants are brought in to the mix. This is where it becomes dangerous and cannibalism starts to happen.


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Slow In, Fast Out