The Jaguar XK is one of the cars many like (or say they like) but very few actually buy. It's like the girl everybody falls in love with but no one marries.

Jaguar production and sales  figures are disappointing given the heritage of the marque and negligible compared to German brands (even to Porsche).

Moreover, a large % of the unimpressive volume sales is in the UK. The ROW just doesn't like or trust Jaguar

 


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It's not where you're going, it's how you get there that counts