I just clicked on your link and played the video, the 1st thing they say    -   is

"It's UGLY, it's HUGE, and it has 4 doors"  

 everyone on the planet (almost) thinks the same thing , thanks to wendell and his arrogance Porsche missed a huge oppurtunity to expand into a real luxury car company. Lets see how it plays out and if new management will have a redesign quickly.