Emperor:

Porsche and Audi does now overlap with the introduction of the Panamera and R8, though it's worth mentioning that rivalry is not intense as the R8 is not produced in the same numbers as the 911. But it is sure very interesting to see what VAG has in mind as far as the R8-Gallardo relationship goes.

 

The Porsche -Audi rivalry would have developed much fiercer if Porsche stayed independent. In future, because the money will go into the same "pocket" VW-Porsche people will think more deliberately how to segment the potential market in order to avoid possible cannibalization.

As regards the Lamborghini vs. R8, observing the people who drive Lamborghinis (in central London at least that I know) , none of them would be seen in an Audi! Lamborghini is  not bought as an automobile it is a luxurious object with little utility like a $50.000 watch. Of course there are exceptions, but these exist to reinforce the rule.

 


--
It's not where you're going, it's how you get there that counts