Believe it or not, even if the Porsche Option book looks like the Manhattan phone book, 1/3 of Porsche buyers aren't happy with it and they have to go with the Exclusive Program !!!!

No need to say, this is absolutely wonderful on a margin standpoint .....

The average option take-up rate is between 10-12% for the Boxster to over 20% on the Cayenne with the 911 somewhere around 15-17% !!!

Europeans are the ones that spec their Porsches the most. In North America buyers don't want to wait, therefore they buy cars from dealers lot that are "less loaded with expensive goodies".

I'm sure that Ferrari has all figured it out as well.