SSO.:
I just posted up a new article on Ferrari & McLaren's 1st half and business development and strategies:
https://karenable.com/ferrari-mclaren-1sthalf-2022/
Thoughts?
Comments?
Can McLaren turn things around?
Great analysis. Bottom line is Ferrari has a car now for every Ferraristi. I do think you overplay the foresight/ success of the FF/ GTC Lusso. I thought they were great, but many were force fed to ladder climbers. The Purosangue on the other hand would appear to be a complete home run even before launch and despite the current macroeconomic headwinds. The SF90 is a so so product but the 296 GTB is superb to drive. Your Mclaren product analysis bias remains, you just can't shake it off ![Smiley](/staticimages/graemlins/kiss.gif)
, but the financial analysis is spot on as ever. I have not driven an Artura - have you?