SSO.:

I just posted up a new article on Ferrari & McLaren's 1st half and business development and strategies:

https://karenable.com/ferrari-mclaren-1sthalf-2022/

Thoughts?

Comments?

Can McLaren turn things around?

Great analysis. Bottom line is Ferrari has a car now for every Ferraristi. I do think you overplay the foresight/ success of the FF/ GTC Lusso. I thought they were great, but many were force fed to ladder climbers. The Purosangue on the other hand would appear to be a complete home run even before launch and despite the current macroeconomic headwinds. The SF90 is a so so product but the 296 GTB is superb to drive. Your Mclaren product analysis bias remains, you just can't shake it off SmileySmiley, but the financial analysis is spot on as ever. I have not driven an Artura - have you?