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    Winterkorn plans 3 new Porsche models

    http://www.manager-magazin.de/unternehmen/artikel/0,2828,643858,00.html

    > new entry level Porsche below Boxster (no further details mentioned)

    > "little brother" for Cayenne (I guess á lá Q7/Q5)

    > Panamera derivate (no details mentioned, but I guess it will be the 2 door coupé version)

    No exciting news for the Sportscar enthusiasts Smiley 

    Production volume targets:

    > 2012: 150,000

    > 2018: 200,000

    Forecast actual FY: 75,000 (sounds like 25% or so Minus compared to previous FY)


    --
    public roads: Porsche 987 S Seal/Cocoa, toll road Smiley : Porsche 997 GT3 Arctic/Black


    Re: Winterkorn plans 3 new Porsche models

    Yes, and I suspect that the Sportscar enthusiast willhave to be very patient indeed!


    Re: Winterkorn plans 3 new Porsche models

    so will we have to go shopping elsewhere ??

    either piiech will get porsche back on track as the sportscar manufacturer it was or it will go a volume driven mainstream route..which would be it's demise.


    --
    Speed has never killed anyone, suddenly becoming stationary... That's what gets you.

    Re: Winterkorn plans 3 new Porsche models

    all but history....

    nur-porsche.jpg


    --
    public roads: Porsche 987 S Seal/Cocoa, toll road Smiley : Porsche 997 GT3 Arctic/Black

    Re: Winterkorn plans 3 new Porsche models

    That doesn't sound good to me... The brand will get far too diluted. I hoped for a reduction in the line up.


    --

     997.2 C2S, PDK, -20mm


    Re: Winterkorn plans 3 new Porsche models

    Gnil:

    I hoped for a reduction in the line up.


    With VW in charge? Never. Smiley
     


    --

    The secret of life is to admire without desiring.


    Re: Winterkorn plans 3 new Porsche models

    Gnil:

    That doesn't sound good to me... The brand will get far too diluted. I hoped for a reduction in the line up.


    You can't earn MORE money with a reduction in the line up. You can only earn more money with exploiting the current line-up by offering different variants of each model.

    Below-Boxster entry-level Porsche? Very likely, too many people ask for it.

    Smaller Cayenne version based on the Audi Q5? Yes, very likely too.

    Panamera Coupe? Definetely yes.

    Expect also a Porsche Super Sportscar as some sort of alibi that VW cares about the sportscar heritage of Porsche. DO NOT expect a production volume below 100000 over the next few years, on the contrary, Porsche is going to become the sportier Audi brand in the VW company.

    How do WE Porsche hardcore enthusiasts profit from this? Well, we get more reliable and more sophisticated technology, maybe better warranties and definetely a LOWER resale value. This could also mean that Porsche dealers finally get a better margin to offer customers bigger rebates. This is the only way they can survive.


    --
     

    RC (Germany) - Rennteam Editor 997 Turbo, Cayenne Turbo S, BMW M3 Cab DKG, Mini Cooper S JCW


    Re: Winterkorn plans 3 new Porsche models

    They could of positioned Porsche as an exclusive sports car brand in the new VW group, bringing costs down by using technology from the other brands . Maybe not making much money, but by exploiting a very good image, keeping up the ' Porsche hype' .

    Diluting the brand could end up that Porsche is the new sporty Audi...


    --

     997.2 C2S, PDK, -20mm


    Re: Winterkorn plans 3 new Porsche models

    Gnil:

    Diluting the brand could end up that Porsche is the new sporty Audi...


    Exactly this is what they're going to do unfortunately. Porsche is too popular and too "accepted" in the german business world, VW has no other options.

    Lamborghini is the sportscar brand, Bentley the exclusive brand, Porsche is going to be the "sporty" brand but not the sportscar brand anymore. Of course there will be still the 911 and the GT2 models but VW will exploit the Porsche model line-up to the last bit.

    Another possibility, this is actually what I would like most, is to combine Porsche, Lamborghini and Bentley in ONE company, changing dealerships to Bentley, Lamborghini & Porsche dealerships. This would leave potential customers with much more choices, it would also lower cost for some dealers and offer new possibilities to them. 

    This is just an idea of mine, not something which has been discussed at VW or a rumor I heard. I just think it would make sense in a way or another.


    --
     

    RC (Germany) - Rennteam Editor 997 Turbo, Cayenne Turbo S, BMW M3 Cab DKG, Mini Cooper S JCW


    Re: Winterkorn plans 3 new Porsche models

    What about Porsche being the "quality" brand? Will they axe that too?


    Re: Winterkorn plans 3 new Porsche models

    Eunice:

    What about Porsche being the "quality" brand? Will they axe that too?


    In my opinion, Porsche started to be a "quality" brand with the introduction of the 996 Turbo and especially with the introduction of the Cayenne and the 997. Before that, it was a desaster in my opinion.

     

    Skoda/Seat = the lower class people's brand

    VW = the people's brand

    Audi = the "affordable" middle class brand

    Porsche = the sporty brand

    Lamborghini = the sportscar brand

    Bentley = the exclusive brand

    Bugatti = the exotics/super sportscar brand


    --

    RC (Germany) - Rennteam Editor 997 Turbo, Cayenne Turbo S, BMW M3 Cab DKG, Mini Cooper S JCW


    Re: Winterkorn plans 3 new Porsche models

    Gnil:

    They could of positioned Porsche as an exclusive sports car brand in the new VW group, bringing costs down by using technology from the other brands . Maybe not making much money, but by exploiting a very good image, keeping up the ' Porsche hype' .

    Diluting the brand could end up that Porsche is the new sporty Audi...


    i would hope for this too.

    anything else means no more 'mythos porsche'


    --
    Speed has never killed anyone, suddenly becoming stationary... That's what gets you.

     
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