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    Audi Hits Record Sales Number in U.S. Market

     Audi breaks U.S. sales record; on pace to exceed 100,000 vehicles sold in America for the first time


    ·         Audi sold its 93,507th vehicle of 2010 Monday evening

     

     

    ·         The old record of 93,506 models sold was set in 2007

    ·         Audi sales executives confident of surpassing noteworthy 100,000 mark

    HERNDON, Va., December, 14, 2010 – Audi broke its annual vehicle sales record in the U.S. Monday evening when it recorded its 93,507th transaction of 2010. The sale eclipsed the old U.S. record of 93,506 vehicles sold in 2007.

     “This is truly an historic moment for Audi as the brand continues on its established course to become the most successful premium brand in the U.S. and globally,” said Johan de Nysschen, President, Audi of America. “Setting a new sales record reflects on the exceptional work done by the Audi team and our dealer partners. But credit for this achievement also belongs to the American premium car consumer who is choosing the advantages of Audi engineering innovations.”

     Mark Del Rosso, Chief Operating Officer, Audi of America said there is no question that the brand will exceed 100,000 2010 vehicle sales by the end of December and that it will aim for another record-breaking year in 2011.

     “We are on target to surpass the 100,000 mark,” Del Rosso said. “And, with an energized dealer body and exciting new products still to come, we believe that topping the new record is our next objective.”

     The U.S. will be the fourth market for Audi globally with sales exceeding 100,000 vehicles, joining China, Germany and the United Kingdom.

    ---

    Audi sales in the U.S. are up 22% in 2010, compared with 20% for Mercedes and 10% for BMW. S4 is selling big, the new A8 is selling big, Q5 is way up, A3 is selling strong. Audi is already the biggest selling luxury brand in Europe and they're making a huge marketing push to do the same in the U.S. With the A7 and new A6 coming this year to the U.S., they should see even stronger growth this year.

    With the R8 and the upcoming TT RS, and with their motorsport wins (tied with Ferrari for second most Le Mans wins) I wonder if it's time that Audi be given its own board?


    --

    "When you design a car around the customer's wishes, you get cup holders. When you design a car around innovative thinking, you get a Porsche."


    Re: Audi Hits Record Sales Number in U.S. Market

     Well, not that I browse RT via boards (I use the Latest tab,) but I'm surprised there is no Audi board. Audi has a very good exotic in several forms, and plenty of RS models. Overall, I'd say it's more deserving of a board than BMW or Mercedes.


    Re: Audi Hits Record Sales Number in U.S. Market

    Well deserved. They've done a much better job the last 12 years.


    --

    ...the only thing stopping you in all likelihood, is you!


    Re: Audi Hits Record Sales Number in U.S. Market

    I was selling Porsches and Audi in 1985 when we sold over 70,000 units in USA, then sudden acceleration hit which resulted in sudden deceleration of sales and Audis numbers dropped to 12,000 units in USA.   The brand here was crushed, but they did have superior engineering that over time people forgot how our Media lied and distorted the truth for their gain.  This is what started my distain for our media in the USA and personally thought that Ed Bradley should have been remembered for his unprofessionalism when the accolades were given upon his death.  I am happy that Audi has made a tremendous comeback against the odds.  I have owned over 20 Audis over the last 25 years.


    Re: Audi Hits Record Sales Number in U.S. Market

    dan996:

     I have owned over 20 Audis over the last 25 years.

     Wow! They should use you in an ad!Smiley

    I had an Audi 100 in the seventies that I loved to death. Unfortunately, in those days death occurred at about 43,000. In one week, I lost the clutch, the transmission and the engine. Traded it in on something that would run, but would have loved to keep driving that baby.

     


    --

    "When you design a car around the customer's wishes, you get cup holders. When you design a car around innovative thinking, you get a Porsche."


    Re: Audi Hits Record Sales Number in U.S. Market

    I've owned a few Audis in the past. My first was a A3 1.8T, the second and third were TT's.  A 1.8 T and a 3.2.  The 1.8 was a far better car than the 3.2 but which ever Audi you own the finish and quality is excellent.


    --


    Re: Audi Hits Record Sales Number in U.S. Market

    My first Audi was the original Quattro Coupe in the early '80s.  My wife and I have had a bunch of them over the years.  I can't think of one that was a disappointment.  Her current 2008 S4 is a really nice car.


    --

    Mike

    2005 Carrera GT - Signal Yellow + 2008 Tesla Roadster - Thunder Gray +1972 BMW 3.0 CSi - Nachtblau +2009 Bentley Arnage T - Black Saphire


    Re: Audi Hits Record Sales Number in U.S. Market

    I remember that car well, as I sold the only one our dealership had.  If you remember that car had 160 hp.  It seemed fast at that time and was only short 14 hp of the 911 at the time.  It was solid as a rock on the road and road on rails.  I have not had any major problems with any of the Audi's that I owned. 


    Re: Audi Hits Record Sales Number in U.S. Market

    Had 7 of them, any problem, very reliable


    Re: Audi Hits Record Sales Number in U.S. Market

    W8MM:

    My first Audi was the original Quattro Coupe in the early '80s.  My wife and I have had a bunch of them over the years.  I can't think of one that was a disappointment.  Her current 2008 S4 is a really nice car.


    The audis are fantastic cars, the germans really know whats what.

    What is the engine is in the S4 the 4.2 v8 or the 3.0 v6 supercharged, 2008 is when the new one came out.

    I bet your having some fun with the panamera turbo in the snow!! 500bhp twin turbo 4wd!

     


    --

    I just noticed how long i've been on here for, nearly 5 years Smiley i'm stuck in a time warp, can't believe it's been that long, 5 years later and still no porsche Smiley 


     
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