VW/Audi cannibalism
I know VW has the powerd to do anything they want with Audi, but this just makes no sense. They took all of the details and styling cues that made the A5 an interesting car (except for the imppecable proportions) and made this mini version badged as an VW. IMO this is SO audi that if they had released it as one they could've easily call it an A3 coupe, get away with it and sell a bunch of them really fast. Even the front lights follow the newest design trend that the E-Tron is setting.
http://seriouswheels.com/cars/2010/top-2010-Volkswagen-New-Compact-Coupe-Concept.htm