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    Good feedback form the Analyst meeting

    Yesterday (Thursday), there was an analyst (financial) meeting in Stuttgart.

    The mix between the S and the turbo is above expectation with right now 27% of firm orders going for the turbo. For the 911 it's only 17% turbos and 83% normally aspired.

    The first year of production (25,000) vehicles is already sold out (firm orders). This is clearly good news as the car hasn't been launched officialy in Germany (Dec 7th) nor in the US (March 2003). It appears Porsche is planning to sell between 30,000 and 40,000 units a year.

    It also seems the acceptance is pretty high among other brand drivers with 30% of orders coming from S-Class and 7 Series drivers. 50% is still coming from Porsche drivers (thank God).

    So, as far as we can see, it seems the Cayenne is likely to be a great success.

    Re: Good feedback form the Analyst meeting

    Didn't have the 928 have a huge success at the beginning too? I'd like to wait for the X5/ML successor and see what the answer of BMW/Mercedes will be. The Cayenne is no 911, it has no tradition and buyers might move easily from one car brand to the other. It is interesting that the Cayenne Turbo sells that well, I guess some sportscar owners will say good-bye to their babies.

     
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