Rennteam 2.0 - EN - Forum - Ford suing Ferrari over F150 name - Page1

Feb 10, 2011 2:23:44 PM

JoeRockhead: Rennteam VIP; Loc: Topside , Monaco; Posts: 8033, Gallery; Registered on: Sep 17, 2007

Ford suing Ferrari over F150 name

Ford is suing luxury automaker Ferrari for trademark infringement after Ferrari named its 2011 Formula 1 racing car the ‘F150’ – the same name as a Ford pick-up truck

What's more, Ferrari's F150 logo bears striking resemblance to the one on Ford's F-150 pickup truck, the top-selling vehicle in the United States, Ford said in a complaint filed in federal court.

"Ferrari has misappropriated the F-150 trademark in naming its new racing vehicle the 'F150' in order to capitalise on and profit from the substantial goodwill that Ford has developed in the F-150 trademark," Ford said in a complaint filed in US District Court in Detroit.

You can see the comparison of the two logos below, with the Ferrari logo being on top.

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Feb 10, 2011 4:15:58 PM

Carrageous: Veteran; Loc: Austin, TX , United States; Posts: 1197, Gallery; Registered on: Sep 5, 2003; Reply to: JoeRockhead

Re: Ford suing Ferrari over F150 name

The way the law works in the States, you're expected to defend every trademark infringement. If it can be shown that you let one slide, it can be taken as a sign that you'd don't enforce your own copyright.

And certainly, in a case where it is SO EASY TO CONFUSE a pick up truck with an F1 racer, you can see how important this is.

--

"We all love the music. What we hope is that the music loves us." -- Tom Waits

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Feb 10, 2011 4:46:56 PM

Carlos from Spain: Rennteam Moderator; Loc: Spain. , Spain; Posts: 21157, Gallery; Registered on: Feb 9, 2003; Reply to: Carrageous

Re: Ford suing Ferrari over F150 name

Makes Ford look pretty stupid though. Ferrari should change it to "Model-T" as a tease to Ford and see what they do...

--

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Feb 10, 2011 5:02:35 PM

Gnil: Rennteam Moderator; Loc: VD, Switzerland , Switzerland; Posts: 14192, Gallery; Registered on: Mar 11, 2005; Reply to: Carlos from Spain

Re: Ford suing Ferrari over F150 name

Ridiculous !

But Ferrari is owned by Fiat, which owns Chrysler , which is a competitor to Ford. There you go !!!

--

997.2 C2S, PDK, -20mm

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Feb 10, 2011 5:22:48 PM

BjoernB: Rennteam Master; Loc: Switzerland , Switzerland; Posts: 4100, Gallery; Registered on: Oct 19, 2004; Reply to: Gnil

Re: Ford suing Ferrari over F150 name

I am sure there is more called F150 in this world.....only in the US.....

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Feb 10, 2011 5:23:40 PM

fritz: Rennteam VIP; Loc: BaWü , Germany; Posts: 10248, Gallery; Registered on: Jul 23, 2003; Reply to: Carrageous

Re: Ford suing Ferrari over F150 name

Carrageous:

The way the law works in the States, you're expected to defend every trademark infringement. If it can be shown that you let one slide, it can be taken as a sign that you'd don't enforce your own copyright.

That'll be the background to it. Smiley

Ferrari would of course act the same way if the situation was the other way around.
Otherwise, the next thing you know there'd be something like a Pontiac GTO.

Ooops! Smiley v Smiley

--

fritz

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Feb 10, 2011 5:30:27 PM

Atzporsche: Rennteam VIP; Loc: Vancouver , Canada; Posts: 9118, Gallery; Registered on: Feb 7, 2005; Reply to: fritz

Re: Ford suing Ferrari over F150 name

haha! It's games all day long in the CEO offices. I bet they joked about this while playing mini golf on the 78th floor somewhere.

--

indeed shifting is ancient technology - so is a fuel burning engine.. I happen to like both :)

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Feb 10, 2011 6:37:00 PM

Carrageous: Veteran; Loc: Austin, TX , United States; Posts: 1197, Gallery; Registered on: Sep 5, 2003; Reply to: Atzporsche

Re: Ford suing Ferrari over F150 name

Listen, in these tough times it's important to have work for the lawyers to do. Otherwise they might get up to mischief.

By the way, I'm working on trademark papers for the letter "E", both upper and lower case usage. Apparently it's in public domain right now, but if I can get the rights, look out baby!!!

--

"We all love the music. What we hope is that the music loves us." -- Tom Waits

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Feb 10, 2011 8:28:15 PM

fritz: Rennteam VIP; Loc: BaWü , Germany; Posts: 10248, Gallery; Registered on: Jul 23, 2003; Reply to: Carrageous

Re: Ford suing Ferrari over F150 name

Carrageous:

Listen, in these tough times it's important to have work for the lawyers to do. Otherwise they might get up to mischief.

By the way, I'm working on trademark papers for the letter "E", both upper and lower case usage. Apparently it's in public domain right now, but if I can get the rights, look out baby!!!

See what you can do about grabbing the rights to trademarks starting with a lower case "i" while you are about it. Smiley

--

fritz

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Feb 10, 2011 11:33:34 PM

Thoma: Veteran; Loc: Vancouver , Canada; Posts: 855, Gallery; Registered on: Jun 5, 2005; Reply to: fritz

Re: Ford suing Ferrari over F150 name

http://www.f1fanatic.co.uk/2011/02/10/ferrari-renames-its-car-f150th-italia-after-ford-threat/

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Feb 12, 2011 9:57:30 PM

Atzporsche: Rennteam VIP; Loc: Vancouver , Canada; Posts: 9118, Gallery; Registered on: Feb 7, 2005; Reply to: Thoma

Re: Ford suing Ferrari over F150 name

that was fast haha.

--

indeed shifting is ancient technology - so is a fuel burning engine.. I happen to like both :)

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Feb 16, 2011 5:06:39 PM

Heist: Rennteam Master; Loc: Washington, DC , United States; Posts: 4147, Gallery; Registered on: Jun 15, 2007; Reply to: Atzporsche

Re: Ford suing Ferrari over F150 name

--

...the only thing stopping you in all likelihood, is you!

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Feb 16, 2011 5:12:49 PM

Heist: Rennteam Master; Loc: Washington, DC , United States; Posts: 4147, Gallery; Registered on: Jun 15, 2007; Reply to: Carlos from Spain

Re: Ford suing Ferrari over F150 name

Carlos from Spain:

Makes Ford look pretty stupid though. Ferrari should change it to "Model-T" as a tease to Ford and see what they do...

You have to know a bit of the tenuous history between Ford and Ferrari.

About 50 years ago, Mr. Ford made an offer to buy Ferrari. Mr. Ferrari accepted in principle and then at the last minute, pulled out.

Ford was both insulted and vendictive. He commissioned the GT40 specifically as a "fuck you" to Ferrari to ensure that they would not win any sportscar races that year - and subsequently, Ferrari lost to the GT at nearly every outing including LeMans.

Ever since then the Blue F never passes on an opportunity to stick it to Red F.

--

...the only thing stopping you in all likelihood, is you!

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Feb 16, 2011 7:41:22 PM

REALZEUS: Expert; Loc: UK and Greece , United Kingdom; Posts: 1611, Gallery; Registered on: Oct 24, 2008; Reply to: Heist

Re: Ford suing Ferrari over F150 name

Next thing is Volvo suing Sauber over the C30 moniker...

--
FERRARI RULES!!!

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Feb 17, 2011 7:05:24 PM

Gladstone: Expert; Loc: Kansas City, MO , United States; Posts: 1813, Gallery; Registered on: Feb 27, 2008; Reply to: REALZEUS

Re: Ford suing Ferrari over F150 name

Thanks Heist! It is nice to see someone appreciates the history between the two.

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Feb 18, 2011 4:40:23 PM

assman!!!: Pilot; Loc: London , United Kingdom; Posts: 446, Gallery; Registered on: Jul 23, 2004; Reply to: JoeRockhead

Re: Ford suing Ferrari over F150 name

"Ferrari has misappropriated the F-150 trademark in naming its new racing vehicle the 'F150' in order to capitalise on and profit from the substantial goodwill that Ford has developed in the F-150 trademark,"

This really made me LOL

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Feb 18, 2011 6:45:26 PM

Heist: Rennteam Master; Loc: Washington, DC , United States; Posts: 4147, Gallery; Registered on: Jun 15, 2007; Reply to: assman!!!

Re: Ford suing Ferrari over F150 name

assman!!!:

"Ferrari has misappropriated the F-150 trademark in naming its new racing vehicle the 'F150' in order to capitalise on and profit from the substantial goodwill that Ford has developed in the F-150 trademark,"

This really made me LOL

Don't be so fast to laugh. The F-150 is consistently the best selling vehicle in North America, holding the title for nearly 30 years. It moves in excess of 600,000 units a year on average.

--

...the only thing stopping you in all likelihood, is you!

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Feb 18, 2011 7:56:38 PM

assman!!!: Pilot; Loc: London , United Kingdom; Posts: 446, Gallery; Registered on: Jul 23, 2004; Reply to: Heist

Re: Ford suing Ferrari over F150 name

Heist:

assman!!!:

"Ferrari has misappropriated the F-150 trademark in naming its new racing vehicle the 'F150' in order to capitalise on and profit from the substantial goodwill that Ford has developed in the F-150 trademark,"

This really made me LOL

Don't be so fast to laugh. The F-150 is consistently the best selling vehicle in North America, holding the title for nearly 30 years. It moves in excess of 600,000 units a year on average.

Although I am by no means a lawyer, I do not see how Ferrari profits whatsoever from any "goodwill" that has been generated by the Ford model considering: 1) In formula 1, the car names themselves are never used for promotional purposes and 2) F1 racing is the polar opposite from the pedestrian, gas guzzling world of useless pickup trucks.

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Feb 18, 2011 8:12:08 PM

Ferdie: Rennteam VIP; Loc: Europe , Germany; Posts: 8235, Gallery; Registered on: Jul 2, 2004; Reply to: assman!!!

Re: Ford suing Ferrari over F150 name

assman!!!:

Although I am by no means a lawyer, I do not see how Ferrari profits whatsoever from any "goodwill" that has been generated by the Ford model considering: 1) In formula 1, the car names themselves are never used for promotional purposes and 2) F1 racing is the polar opposite from the pedestrian, gas guzzling world of useless pickup trucks.

3) As Ford´s main market for the F-150 is in North America, I actually doubt that many of their customers will ever hear about Ferrari´s F1 car. The ones that do hear about it are enthusiastic enough to see the difference between them. Also believe that the driving reason behind this action is more politically and judicially motivated.

Smiley

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Feb 18, 2011 8:17:46 PM

assman!!!: Pilot; Loc: London , United Kingdom; Posts: 446, Gallery; Registered on: Jul 23, 2004; Reply to: Ferdie

Re: Ford suing Ferrari over F150 name

Ferdie:

assman!!!:

Although I am by no means a lawyer, I do not see how Ferrari profits whatsoever from any "goodwill" that has been generated by the Ford model considering: 1) In formula 1, the car names themselves are never used for promotional purposes and 2) F1 racing is the polar opposite from the pedestrian, gas guzzling world of useless pickup trucks.

3) As Ford´s main market for the F-150 is in North America, I actually doubt that many of their customers will ever hear about Ferrari´s F1 car. The ones that do hear about it are enthusiastic enough to see the difference between them. Also believe that the driving reason behind this action is more politically and judicially motivated.

4) If Ford is suing Ferrari, that means Ford must prove that Ferrari is benefiting from the goodwill. Please tell me how many Ferrari purchasers buy a 458 because of the excellent reputation of the a Ford pickup truck Smiley

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Feb 18, 2011 9:50:33 PM

Gnil: Rennteam Moderator; Loc: VD, Switzerland , Switzerland; Posts: 14192, Gallery; Registered on: Mar 11, 2005; Reply to: assman!!!

Re: Ford suing Ferrari over F150 name

Ferrari changed the name to F150e Italia.

--

997.2 C2S, PDK, -20mm

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Feb 18, 2011 9:56:01 PM

REALZEUS: Expert; Loc: UK and Greece , United Kingdom; Posts: 1611, Gallery; Registered on: Oct 24, 2008; Reply to: Gnil

Re: Ford suing Ferrari over F150 name

F150th Italia actually.

--
FERRARI RULES!!!

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Feb 18, 2011 10:20:06 PM

assman!!!: Pilot; Loc: London , United Kingdom; Posts: 446, Gallery; Registered on: Jul 23, 2004; Reply to: REALZEUS

Re: Ford suing Ferrari over F150 name

Seriously? That must be the absolute worst name ever

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Feb 19, 2011 8:16:08 AM

Gnil: Rennteam Moderator; Loc: VD, Switzerland , Switzerland; Posts: 14192, Gallery; Registered on: Mar 11, 2005; Reply to: REALZEUS

Re: Ford suing Ferrari over F150 name

REALZEUS:

F150th Italia actually.

It all depend in what country you are Smiley ( th for the english, e for the french)

--

997.2 C2S, PDK, -20mm

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Feb 23, 2011 4:20:44 AM

JimFlat6: Rennteam VIP; Loc: Cave , United States; Posts: 8634, Gallery; Registered on: Jul 25, 2004; Reply to: Gnil

Re: Ford suing Ferrari over F150 name

Now you know why there will be no Mustang with a 5.9 liter engine named the 599 GTB

In the early 1960's Peugeot sued Porsche for Porsche wanting to market the original 911 as the 901.

Peugeot won, claiming that 3 digit model numbers with a zero in between for production cars was part of their trademark portfolio.

But that could not stop Porsche from using 904, 9067, 908 for their race cars or for 911 parts.

A Ferrari F150 model designation could harm Ford. No potential Ford buyer wants to think that his truck may requiore Ferrari priced parts!

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Feb 23, 2011 7:41:45 PM

REALZEUS: Expert; Loc: UK and Greece , United Kingdom; Posts: 1611, Gallery; Registered on: Oct 24, 2008; Reply to: JimFlat6

Re: Ford suing Ferrari over F150 name

JimFlat6:

Now you know why there will be no Mustang with a 5.9 liter engine named the 599 GTB

In the early 1960's Peugeot sued Porsche for Porsche wanting to market the original 911 as the 901.

Peugeot won, claiming that 3 digit model numbers with a zero in between for production cars was part of their trademark portfolio.

But that could not stop Porsche from using 904, 9067, 908 for their race cars or for 911 parts.

A Ferrari F150 model designation could harm Ford. No potential Ford buyer wants to think that his truck may requiore Ferrari priced parts!

It may harm Ford in another way also. It could fool F150 drivers into thinking that their trucks can actually handle, and thus kill themselves trying to pursue any trajectory other than a straight line.

--
FERRARI RULES!!!

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Mar 4, 2011 8:09:37 PM

REALZEUS: Expert; Loc: UK and Greece , United Kingdom; Posts: 1611, Gallery; Registered on: Oct 24, 2008; Reply to: REALZEUS

Re: Ford suing Ferrari over F150 name

Ferrari's statement. Hilarious!

"It might seem like a Kafkaesque scenario, but the affair relating to the name of the car with which Fernando Alonso and Felipe Massa will tackle this year’s Formula 1 World Championship saw its final and decisive episode played out these past few days with the concomitant withdrawal by Ford of the summons. Therefore common sense has prevailed.

In order to avoid the slightest risk of anyone confusing a Formula 1 car with a pick-up truck, for their part, the men from Maranello have decided that the car will lose the F that precedes the number 150 and which stands for Ferrari, as it has done on numerous occasions when it’s come to giving a car a code name, be it for the race track or the road. It appears that this could have caused so much confusion in the minds of the consumer across the Pond that, at the same time as losing the F, the name will be completely Italianised, replacing the English “th” with the equivalent Italian symbol.

Therefore the name will now read as the Ferrari 150° Italia, which should make it clear even to the thickest of people that the name of the car is a tribute to the anniversary of the unification of our country. Let’s hope the matter is now definitely closed and that we can concentrate on more serious matters, namely ensuring that our car that already seems to be pretty good out of the box, becomes a real winner."

http://www.ferrari.com/English/Formula1/News/Headlines/Pages/110304_F1_The_Horse_Whisperer_The_name_changes_but_not_the_sense.aspx

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FERRARI RULES!!!

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