Crown

Board: Porsche Language: English Region: Worldwide Share/Save/Bookmark Close

Forum - Thread


    Porsche and Nissan clash over German-baiting guerrilla ad campaign

    http://www.guardian.co.uk/media/2010/jul/05/porsche-nissan-clash-guerrilla-ads

    Sports car marque objects after Nissan uses its logo as part of marketing push claiming superior performance

    Porsche has clashed with Nissan over guerrilla marketing activity used as part of an ad campaign attacking the performance of rival sports cars under straplines such as "The Germans Came Off Wurst".

    Nissan's campaign, which also attacks BMW and Audi, includes a massive outdoor ad covering London's Imax theatre with the headline "How to beat the Germans".

    A UK-wide billboard campaign used straplines including "Kaisers Chiefed" and "The Winner Hans Down", next to information claiming Nissan's sports models outperformed rivals in a series of races around the Nürburgring in Germany.

    However, although the outdoor ad campaign was provocative, it was unsubtle guerilla activity at the Goodwood Festival over the weekend that caused Porsche UK executives to lodge a complaint with Nissan and, according to sources, at one point threaten legal action.

    Nissan decked out several of its sports cars with the logos of BMW, Audi and Porsche on the side with a classic five bar gate scoring system "etched" next to each brand to show the number of racing victories it had clocked up on the Nurburgring against them.

    Porsche executives are understood to have approached Nissan demanding that the activity be stopped, saying that the use of their logo breached copyright.

    "The problem arose with them using our Porsche crests," said Andrea Baker, head of public relations at Porsche. "They are our property and we do not give permission to any company to use our crests without our permission. This applies to any company."

    She added that while the company had "no issue" with Nissan's wider ad campaign and "had not seen the detail" of the basis of the Nurburgring performance claims, she was "sure we would have a look at it".

    Advertising claims can be challenged through the Advertising Standards Authority, which can ban ads if they are found not to be able to be substantiated.

    Nissan replaced the Porsche logo with the word Porsche. It is thought that the BMW and Audi logos remained in use on the side of the Nissan sports cars at Goodwood.


    --


    Re: Porsche and Nissan clash over German-baiting guerrilla ad campaign

    Absolutely right - that's an infringement of Porsche's trademark. Corporate marketing people can sometimes get so carried away with their 'good idea' that they can forget the difference between what is and isn't lawful.


    --

     
    RT Moderator - 997.1 Carrera S GT Silver/Cocoa, -20mm/LSD, PSE, short shifter, SportDesign rims, Zuffenhausen collection

    Rennteam signature photo 2.jpg


    Re: Porsche and Nissan clash over German-baiting guerrilla ad campaign

    I'm sorry but guerrilla marketing is for desperate companies without any class or dignity left 


    --


    Re: Porsche and Nissan clash over German-baiting guerrilla ad campaign

    Carlos from Spain:

    I'm sorry but guerrilla marketing is for desperate companies without any class or dignity left 

     

    Smiley Smiley


    --

    RC (Germany) - Rennteam Editor Porsche 997 Turbo, BMW X5 M, BMW M3 Cab DKG, Mini Cooper S JCW


     
    Edit

    Forum

    Board Subject Last post Rating Views Replies
    Porsche Sticky SUN'S LAST RUN TO WILSON, WY - 991 C2S CAB LIFE, END OF AN ERA (Part I) Thread Closed 9/24/20 12:47 AM
    watt
    583053 2849
    Porsche Sticky The moment I've been waiting for... 12/30/20 9:03 AM
    rhino
     
     
     
     
     
    358562 1279
    Porsche Sticky OFFICIAL: New Porsche 911 Turbo S (2020) 4/10/21 2:32 PM
    Joost
    86669 1085
    Porsche Sticky Welcome to Rennteam: Cars and Coffee... (photos) 5/8/21 9:11 AM
    Boxster Coupe GTS
    44876 342
    Porsche Sticky ROAD TEST: New 992 Carrera 4S 3/3/21 10:57 PM
    Wonderbar
    35449 336
    Porsche Sticky Porsche Taycan Turbo S - Short Review 10/19/20 6:12 PM
    Leawood911
    33257 380
    Porsche Sticky SUN'S LAST RUN TO WILSON, WY - 991 C2S CAB LIFE, END OF AN ERA (Part II) 5/6/21 4:40 AM
    4trac
    16575 342
    Porsche Sticky Porsche extends the Taycan model range (Taycan 2WD) 2/1/21 12:42 PM
    Leawood911
    4472 29
    Porsche OFFICIAL: New 991.2 GT3 (2017) 7/27/20 2:13 AM
    DJM48
    564466 5257
    Porsche Cayman GT4 5/4/21 4:46 PM
    Topspeed
    404708 3586
    McLaren McLaren on a winning streak 4/25/21 4:04 PM
    Topspeed
    357938 3916
    Porsche OFFICIAL: 911 GT2 RS (2017) 4/29/21 7:24 AM
    GnilM
    354727 3494
    Porsche OFFICIAL: 991.2 GT3 RS (2018) 4/28/21 12:26 PM
    W8MM
    315943 3252
    Porsche OFFICIAL: 911 R (2016) 12/8/20 7:51 PM
    DJM48
    310109 2646
    Porsche OFFICIAL: The new Porsche 992 – a design icon and high-tech sports car 2/28/21 8:05 PM
    Topspeed
    217651 1542
    Porsche Tesla Roadster 9/23/20 8:22 PM
    bluelines
    189475 4279
    Porsche OFFICIAL: New Panamera (2016) 2/11/21 9:22 AM
    Itsme
    161234 1379
    Others Alfa Romeo 4C 9/23/20 10:22 AM
    RCA
    138277 792
    Porsche 992 GT3 5/7/21 4:00 AM
    CGX car nut
    119225 2267
    Lambo Lamborghini Huracan and variants 4/9/21 4:32 PM
    Topspeed
    106226 1225
    McLaren F1 2/25/21 11:33 AM
    RCA
    77285 207
    Porsche Welcome to the new Taycan Forum! 4/29/21 3:48 PM
    CGX car nut
    70999 1163
    AMG AMG GT R 11/19/20 11:47 PM
    Topspeed
    65006 819
    Lambo Aventador and SV 4/20/21 3:21 PM
    CGX car nut
    64098 683
    Porsche 991 Speedster 9/3/20 4:29 PM
    Topspeed
    57144 878
    Porsche Nürburgring - Tesla vs. Taycan 11/23/20 6:10 PM
    Topspeed
    43491 596
    Others Bugatti Chiron 4/12/21 3:42 PM
    RCA
    36700 476
    Porsche Olive 991.2 GT3 Clubsport 1/1/21 7:58 PM
    throt
    34078 615
    Ferrari Ferrari 812 Superfast 5/7/21 5:56 AM
    GnilM
    30501 462
    BMW M BMW M2 Rumors 3/21/21 5:01 PM
    Topspeed
    28828 385
    273 items found, displaying 1 to 30.