Crown

Board: Other Sports Cars Language: English Region: Worldwide Share/Save/Bookmark Close

Forum - Thread


    Aston Martin is UK's Coolest Brand

    Aston Martin is considered the coolest brand in the UK, thanks to its association with the James Bond films, a survey has found.
    The carmaker has come top in the latest study by independent brand research firm Superbrands, which questioned more than 2,000 consumers.

    In second place was Apple's iPod, followed by video website YouTube and Danish hi-fi firm Bang and Olufsen.

    Back in March, US giant Ford sold Aston Martin to a UK consortium for Pounds479m.

    "The success of Casino Royale - and the rekindled love affair between the British public and Bond as a result - shows there is a deeply ingrained association with the man and the car in the minds of Britons," said Superbrands.


    Based in Gayton, Warwickshire, Aston Martin's current models include the Vantage and DB9.

    The first James Bond film to feature an Aston Martin was Goldfinger in 1964.

    Superbands said that in fifth place in its survey was search engine Google, followed by the Sony PlayStation games console.

    Computer-maker Apple was seventh, with the remainder of the top 10 being underwear firm Agent Provocateur, games console firm Nintendo and Virgin Atlantic.

    "The top 20 is a reflection of our changing needs, wants and interests," said Stephen Cheliotis, chairman of the Coolbrands Council.

    "You could argue that it's split into two pretty clearly-defined categories - on the one hand, things can become cool by virtue of their necessity or prevalence in your life, like Google or Amazon.

    "On the other, the things you really want, but may know you'll never get - like a Rolex or a Ferrari - are considered just as cool."

    SUPERBRANDS TOP 10
    1. Aston Martin
    2. iPod
    3. YouTube
    4. Bang & Olufsen
    5. Google
    6. Sony PlayStation
    7. Apple
    8. Agent Provocateur
    9. Nintendo
    10. Virgin Atlantic

    Re: Aston Martin is UK's Coolest Brand

    They obviously don't realise I've got one

    Re: Aston Martin is UK's Coolest Brand

    I'm sure that the Bond connection has some influence, but I've never met a Brit that doesn't get a rise in his trousers whenever "Aston Martin" is mentioned.

    Re: Aston Martin is UK's Coolest Brand

    Quote:
    Rich C (UK) said:
    They obviously don't realise I've got one



    But they may know that your car has been not only touched but sat in and even licked by the Great Doctor - more celebrity status than Mr Bond, surely?

    Re: Aston Martin is UK's Coolest Brand

    Quote:
    Spyderidol said:
    I'm sure that the Bond connection has some influence, but I've never met a Brit that doesn't get a rise in his trousers whenever "Aston Martin" is mentioned.



    Now you have. AM stirs little in me anywhere.

    Re: Aston Martin is UK's Coolest Brand

    I love Aston Martins but I must admit none of them have ever caused me to have a raging stalk

    Re: Aston Martin is UK's Coolest Brand

    OK, thats two of you.
    But isn't this a bit like undertaking a survey in say Spain to find out who's the most popular F1 driver, or a survey in Italy to find out the most popular brand of car?

    Re: Aston Martin is UK's Coolest Brand

    Quote:
    Spyderidol said:
    OK, thats two of you.
    But isn't this a bit like undertaking a survey in say Spain to find out who's the most popular F1 driver, or a survey in Italy to find out the most popular brand of car?



    No not really - my prefences are for what I like best, irrespective of nationality. If McLaren have cheated then they deserve to be banned, but I am a great supporter of Lewis Hamilton because without doubt he's the greatest F1 driver out there when you take his relative lack of F1 experience and factor that into his success rate.

    IF I had the money a Ferrari 599 Fiorano would be my ultimate car, not an Aston. But at AMV8 money it would be a difficult choice for me between that car or the new Maserati Gran Turismo.

    Re: Aston Martin is UK's Coolest Brand

    Yes I don't doubt your preferences; but thats you and not the general population. Do you not think that's it's fair to say that most pimply teenage boys in Britain dream of owning an AM? It's only natural.
    BTW, I like AM, but Porsche is in my DNA.

    Re: Aston Martin is UK's Coolest Brand

    Quote:
    Spyderidol said:
    Porsche is in my DNA.



    Me too, now on my second P car, but if I could justify AMV8 price level my choice probably wouldn't be a Porsche.

    Re: Aston Martin is UK's Coolest Brand

    Porsche is in everyone's DNA here, but after 3-4 911s you will get tired of it, and want to try something new, at least for a few years

     
    Edit

    Forum

    Board Subject Last post Rating Views Replies
    Porsche Sticky The moment I've been waiting for... 8/11/21 2:00 PM
    throt
     
     
     
     
     
    452915 1287
    Porsche Sticky OFFICIAL: New Porsche 911 Turbo S (2020) 9/25/21 12:11 PM
    WhoopsyM
    167402 1111
    Porsche Sticky Welcome to Rennteam: Cars and Coffee... (photos) 9/17/21 8:59 PM
    Boxster Coupe GTS
    65605 380
    Porsche Sticky SUN'S LAST RUN TO WILSON, WY - 991 C2S CAB LIFE, END OF AN ERA (Part II) 9/27/21 1:55 AM
    watt
    54733 528
    Porsche Sticky ROAD TEST: New 992 Carrera 4S 3/3/21 10:57 PM
    Wonderbar
    46554 336
    Porsche Sticky Porsche Taycan Turbo S - Short Review 9/27/21 4:56 PM
    WhoopsyM
    43371 392
    Porsche Sticky Porsche extends the Taycan model range (Taycan 2WD) 2/1/21 12:42 PM
    Leawood911
    12042 29
    Porsche Cayman GT4 5/4/21 4:46 PM
    Topspeed
    466100 3586
    Porsche OFFICIAL: 911 GT2 RS (2017) 6/25/21 2:56 PM
    the-missile
    385074 3506
    McLaren McLaren on a winning streak 8/12/21 4:57 PM
    Topspeed
    381510 3918
    Porsche OFFICIAL: 991.2 GT3 RS (2018) 4/28/21 12:26 PM
    W8MM
    347585 3252
    Porsche OFFICIAL: 911 R (2016) 12/8/20 7:51 PM
    DJM48
    317144 2646
    Porsche 992 GT3 9/27/21 2:19 PM
    the-missile
    263860 2988
    Porsche OFFICIAL: The new Porsche 992 – a design icon and high-tech sports car 9/26/21 10:49 AM
    WhoopsyM
    250841 1586
    Porsche OFFICIAL: New Panamera (2016) 2/11/21 9:22 AM
    Itsme
    167547 1379
    Lambo Lamborghini Huracan and variants 4/9/21 4:32 PM
    Topspeed
    118072 1225
    Porsche Donor vehicle for Singer Vehicle Design 9/22/21 1:28 AM
    Leawood911
    102055 749
    Porsche Welcome to the new Taycan Forum! 7/5/21 4:30 PM
    BjoernB
    92398 1221
    McLaren F1 7/10/21 7:43 AM
    BiTurbo
    82091 209
    Lambo Aventador and SV 8/27/21 2:33 PM
    Topspeed
    71417 698
    AMG AMG GT R 7/8/21 3:07 PM
    CGX car nut
    71276 824
    Porsche Nürburgring - Tesla vs. Taycan 11/23/20 6:10 PM
    Topspeed
    50654 596
    Others Tesla 2 the new thread 9/14/21 1:11 PM
    BjoernB
    47244 1165
    Others Bugatti Chiron 7/22/21 6:55 PM
    Topspeed
    41986 480
    Ferrari Ferrari 812 Superfast 6/24/21 6:30 PM
    Porker
    39742 531
    Porsche Olive 991.2 GT3 Clubsport 1/1/21 7:58 PM
    throt
    38545 615
    BMW M BMW M2 Rumors 7/7/21 8:38 PM
    Jim_in_Iowa
    30459 394
    Ferrari 488 Replacement 4/17/21 8:28 PM
    Rossi
    27456 370
    Lambo Urus (SUV) 7/21/21 6:22 PM
    Topspeed
    25901 592
    Motor Sp. [2021] Formula 1 9/27/21 7:01 PM
    KMM
    24380 682
    266 items found, displaying 1 to 30.