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    In-car technology - Porsche lagging?

    I reckon that Porsche is overlooking a substantially profitable area of the options list, and one that many people are going to look at to decide if they should buy a BMW or a Porsche, if they are floating.

    I'm talking about the in-car technology, and specifically the audio and nav system interactivity with mobile phone technology and whatever.

    I reckon that Porsche brings stuff to market too late to make it worthwhile. Should they be making more of an effort (re-investing some of their profit) in matching some of the kit offered by other manufacturers?

    The iPod integration has been a long-standing joke.
    What about blue-tooth phone integration?
    How about an integrated blue-tooth GPS antenna?
    A blue-tooth audio input to PCM?
    Discreet surveillance camera, so you can deter or catch vandals? Or help to prove who was at fault in insurance battles?

    I think current Porsche buyers buy the cars in-spite of these omissions. With a competative market place, is this a problem for the future? Or does it not matter that Porsche lag behind in or ignore this area?

    Re: In-car technology - Porsche lagging?

    They might not even realize it but they are loosing sales, they lost mine partly because of that. No bluetooth/iPod in luxury sports car is a hair short of suicide.

    If Aston Martin, a much smaller car maker, can do it, Porsche can't?

    Re: In-car technology - Porsche lagging?

    The link up with the VW group will most likely yield benefits in this area for Porsche. My Gallardo for example has a rebranded Audi nav unit in it which has 2 SD card slots for MP3 music, TMC on the navigation along with an i-pod connector and bluetooth phone system due to the ability of member companies to dip in and out of the corporate parts bin. It's a pretty good system as well.

    Re: In-car technology - Porsche lagging?

    Totally agree. We should not be looking for aftermarket ipod and bluetooth systems to fit into 2007 high end European cars.

    Re: In-car technology - Porsche lagging?

    AFAIC there could be no radio or other electronic gadgets in the dash. That would be fine with me. I rarely turn the radio on. Those are the accoutrements of soft luxo-boxes.

    If PAG is losing sales for lack of those gadgets... good riddance to those buyers. Their purchasing criteria are highly flawed.

    Re: In-car technology - Porsche lagging?

    Did you buy a GT3 then?

    Re: In-car technology - Porsche lagging?

    Quote:
    ADias said:
    AFAIC there could be no radio or other electronic gadgets in the dash. That would be fine with me. I rarely turn the radio on. Those are the accoutrements of soft luxo-boxes.

    If PAG is losing sales for lack of those gadgets... good riddance to those buyers. Their purchasing criteria are highly flawed.


    Disagree. Seats that massage you, THOSE are luxo-barge options.
    Porsche owners are business people too, and may just want to be able to have their phone in their pocket, and want it to just work in the car when they get in.

    How about if Porsche just started offering ONE paint colour. Or refused to do fancy stitching. Or offer any sort of seat other than Sports?...

    I'm talking of OPTIONS here.

    Re: In-car technology - Porsche lagging?

    Quote:
    wtsnet said:...How about if Porsche just started offering ONE paint colour. Or refused to do fancy stitching. Or offer any sort of seat other than Sports?...



    That would be fine by me.

    Incidentally... cars are not offices on wheels and cell phones should not be used in them.

    Re: In-car technology - Porsche lagging?

    P (like any car mfr) is a business that needs to be profitable to survive.....prob 90%+ of P (or F) buyers are not hard-core drivers; they're simply middle-aged dudes w/a few discretionary bucks simply trying to buy a more youthful image....

    And even hard-core drivers need a car that they can use for commuting on wkdays.....599/430 have Bluetooth/iPod and commute-relevant 27gall fuel tanks (all these cars get 12MPG in urban CA use)....

    If F realizes their buyer base wants to be able to commute via 599/430, seems that P is lagging in addressing cust needs.....and perhaps losing profits in process....

    Re: In-car technology - Porsche lagging?

    I understand where you're coming from Adias. The driving experience is so great that you don't need all the gadets etc.

    But then the point is, customers these days have high expectations and want the latest everything now. If the things that people want (ipod connection, bluetooth, HD screen sat nav etc) enhances customer satisfaction, influences potential buyers' decisions, enables PAG to make a better margin without sacrificing anything on the driving experience front, then they should damn right raise their game in that department.

    Re: In-car technology - Porsche lagging?

    Quote:
    ADias said:
    Quote:
    wtsnet said:...How about if Porsche just started offering ONE paint colour. Or refused to do fancy stitching. Or offer any sort of seat other than Sports?...



    That would be fine by me.

    Incidentally... cars are not offices on wheels and cell phones should not be used in them.


    So all the manufacturers (Porsche included) putting phones in their cars are just wasting their time then!

    Porsche already offer phone integration. It would be better if they made it a Bluetooth solution though.

    Re: In-car technology - Porsche lagging?

    Quote:
    ADias said:
    AFAIC there could be no radio or other electronic gadgets in the dash. That would be fine with me. I rarely turn the radio on. Those are the accoutrements of soft luxo-boxes.

    If PAG is losing sales for lack of those gadgets... good riddance to those buyers. Their purchasing criteria are highly flawed.



    Disagree as well. It takes all sorts in my opinion and I don't have any problems with Porsche buyers who enjoy a spirited Sunday drive with nothing but the roar of the engine in their ears, but who also like to use their Porsche for more mundane commutes where driving conditions do not lend themselves to full attack mode (unless you're a road hooligan that is) and where all mod cons are nice to have.

    Re: In-car technology - Porsche lagging?

    I think gadgets like those should not be the selling point of a car. They're just distractions. Would you die if a particular line of automobiles lack a specific feature that can be found elsewhere? Does all of this really matter? Would your experience going to and from work be fully complete with all these wants? Next thing people will lose more sleep after several new features are available on updated models and I find that rather sad because in the grand scheme of things, it should not be a big deal. We were fine before these luxuries existed, why should it matter now? Maybe I am a true believer of less is more.

    Lately I've been looking at replacement cars for my aging BMW and for some reason a Caterham or Westfield seems like a perfect match for me. Ideally the 430 Scuderia is what I want but right now these little British gems will suffice.

     
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