Lars997:
I understand what Walter says - the passion is gone - long live the passion for hard work!
What do you expect from employees who come from BMW or other brands and who actually may never had any kind of relationship to Porsche?
I met some real enthusiasts working at Porsche, especially in Weissach but also in the upper management. The problem seems to be with new people or people who are just not interesting in the products but the career only.
Porsche needs to operate on two levels to be successful: One level is the traditional one, where they do not really make money but which keeps the reputation, tradition and the spirits up. The other level would be the profitable one, where they make cars the majority wants, making a decent profit on them. I do not think that Porsche can really ignore the first level if they want to keep the second one successful.
Example: The Cayenne Turbo S, well optioned, is around 190k EUR in Germany. I get a similar optioned X4M for 50k EUR less and if I count in the excessive discounts and offers from BMW, the difference gets even bigger (60-70k EUR). So why would someone spend that much money more for a Cayenne Turbo S? Exactly. The brand Porsche makes it happen. Without sportscars and GT cars with race heritage, I doubt that Porsche could maintain that reputation for very long though. So while the sportscars may not be important (anymore) for Porsche's survival, they are actually very important for the success of the other models like Cayenne, Macan and Panamera, as weird as this may sound.
Porsche has lost some of it's "personal touch" of the past, it all started with that stupid Porsche dealership CI in Germany and other regions. All Porsche dealerships look basically the same. I get that Porsche CI but for me, as a customer, it is not OK, actually...I hate it. For a unique product, I am looking for a unique environment where I can buy it but unfortunately 99% of the dealerships have become very impersonal. Also, because of the huge financial pressure (Porsche dealerships apparently need to fulfill quotas, etc.), many dealerships don't have the (financial) liberty anymore to be generous and to take care of customers in a more personal way.
Years ago, I was visiting the dealership just for an Espresso and a little chat with my Porsche dealer. I really had the feeling that he enjoyed that too, we were talking about god and the world and of course about cars. Whenever a new model was out, he threw me the keys and let me have it for a short test-drive. Of course he was hoping I would like it and buy it but thats not the point. The personal touch was very important. Nowadays, everything is kind of sterile and you really "feel" the pressure the dealer or sales person is experiencing. No more test-drives, unless you really insist and whenever there is some sort of presentation of a new product, it feels very impersonal and detached, it just doesn't feel right. You can clearly feel the CI with ever event, this sucks big time. Why would a Porsche customer, who apparently loves individuality, be interested in a very impersonal CI?
There is no logic behind this.
Long story short: Maybe Porsche should start a second division, like BMW M GmbH or Mercedes AMG. For those customers who are actually looking for something else, not CI but a personal touch.
--
RC (Germany) - Rennteam Editor Porsche 991 Carrera 4 GTS Cabriolet, Porsche Macan Turbo, Ford Mustang GT500 Shelby SVT (2014), Jeep Grand Cherokee SRT (2014)