The video is showing these "men" trying out new things and trying to change. This could be an analogy about other manufacturers trying to change or come up with new ideas, since there original "self" isn't working out as well as they'd like. In the end it shows that some things shouldn't change, as in the beautiful design of Porsches over the years. The guy is still on the grass when the TT drove by, so it may not be about targeting the "men" in the video.
If the target of the commercial is directed at those guys, Porsche should have made the commercial similar to that beer commercial (forgot name...Mil.Best?), where the can slams down on the un-manly man. The TT could have run those guys over, like when the can crushes the guys.