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    Is Blue the New Silver?

    Article from the Wall Street Journal about car colors which I think some of you may find interesting.

    If it seems to you that every other car on the road is silver, you're not going color-blind: Silver has been the dominant new car color for several years.

    But color experts at two of the auto industry's big paint suppliers are predicting that more car makers are going to start experimenting with a more-intriguing palette of shades in the latter years of this decade.

    PPG Industries, a major supplier of paint to the automotive industry, said last week that bright colors are back in the auto business, and will be prominent in 2007 to 2009 models. Rival paint maker BASF has also forecast a return to more colorful hues.

    PPG sees blue shades favoring "soft, silvery green-shade blues to bright techno shades of aquamarine." Reds will become more intense, with yellow or mahogany tones. In the color category PPG describes as "naturals," the company predicts "new interpretations of gold and beige with fine texture will emerge," and also anticipates "warm shades inspired by environmental materials such as leather" giving a new look to tan.

    Lorene Boettcher, manager of global design and color marketing for PPG, says in an interview that silver isn't going away by any means. The color "really represents high technology. Something bright, modern and futuristic." Shades of silver are the most-popular shades used in buildings, she says, and are everywhere in consumer electronics. In the car business, silver got its start in luxury brands like Mercedes-Benz, but lately has become popular in the small-car segment.

    But Ms. Boettcher says, based on PPG's work with car makers on models for the 2007-and-beyond period, she expects consumers will see more subtlety and more eye-catching effects, such as sparkle finishes or smooth, satin looks. "Visual texture is as important as the color itself," she says. "It creates a wow."

    Ms. Boettcher notes that Asian car makers seem to be quicker to try special-effects paints than U.S. rivals.

    BASF also heralds advances in paint technology that could make paints with a bright, metallic flake look more affordable.

    A move toward brighter colors would cut against the trend of recent years. According to BASF, in 2003 the most-popular colors for cars and trucks were silver, white, and black, which combined for 50% of the market. Add gray and beige, and dull colors have 69% of the vote in the color primaries, according to BASF.

    BASF's color designers predict that reds and blues will regain ground in the U.S. market, while silvers "evolve" to include more gray, and more hints of green and copper, according to an October report by the company. Dark grays will be enlivened with color effects, and "should have the color and feel of fine fabrics."

    Re: Is Blue the New Silver?

    I could care less for fads and consumer fashion. Silver is the classic german sports car color, all else is fluff.

    Re: Is Blue the New Silver?

    After owning many dark blue, black and red cars, I ordered my 997 in silver. The upkeep is just too much work for me, and I'd rather spend my time driving! Then again, there's nothing prettier than my freshly polished and waxed 993 C4...

    Re: Is Blue the New Silver?

    I agree. I ordered silver for my 997S. After owning several dark colored cars, I'm also too anal about swirl marks and keeping the car clean after washing is just too much. I used to spend several hours in the garage every weekend which I don't have that much time anymore. Silver is boring, but definitely easier to keep clean.

    Re: Is Blue the New Silver?

    The other thing: in our neighborhood parking a yellow, red, blue car in front of the house just looks wrong.

    Silver, or dark "natural" colors are preferred.

    Ever really look at Porsche's paint samples?

    They are either bright colors (r,wh,y) or dark metallics.

    There is ___only___ one mid-range subdued color: silver.


    Weird!


    The cobalt and "burgandy" are odd, hard to justify on a fantastic car like 997/S.

    Re: Ever really look at Porsche's paint samples?

    Well, the silvers are nice but when I saw my Cobalt Blue in the dealership I had to have it.
    (Of course, for a while I was considering the Krypton Green Lotus Elise :-)

    Re: Ever really look at Porsche's paint samples?

    Quote:
    Dubliner said:
    Well, the silvers are nice but when I saw my Cobalt Blue in the dealership I had to have it.
    (Of course, for a while I was considering the Krypton Green Lotus Elise :-)



    "odd" was a bad choice of words, sorry. "Unexpected" is better? I mean of all the colors Porsche could have offered why cobalt and burgandy? I could imagine a few more _light_ colors like champagne, or bronze of a lighter slate grey; you know, colors to compete with silver in people's minds.

    C & B are additional dark colors.


    Re: Ever really look at Porsche's paint samples?

    You are a brave one Dubliner. Did you consider Orange too? Somehow I don't think a Porsche would look quite as good in either of these colors...it's like buying a yellow Aston Martin.

    Re: Ever really look at Porsche's paint samples?

    Remember the 70ies...

    They are easier to remember than the end of 60ies, that's what I heard...

    Re: Ever really look at Porsche's paint samples?

    Quote:
    Ferdie said:
    Remember the 70ies...

    They are easier to remember than the end of 60ies, that's what I heard...


    They had some really great paint colors back then. Besides orange, i think my favorite was brown.

    Re: Ever really look at Porsche's paint samples?

    Quote:
    Ferdie said:
    Remember the 70ies...

    They are easier to remember than the end of 60ies, that's what I heard...



    Uh? I can't even remember what I had for breakfast!

    Re: Is Blue the New Silver?

    Quote:
    ADias said:
    Silver is the classic german sports car color, all else is fluff.



    i think you mean White actually...


    Re: Is Blue the New Silver?

    Quote:
    igzaklee said:
    Quote:
    ADias said:
    Silver is the classic german sports car color, all else is fluff.



    i think you mean White actually...





    That's right! The "silver" (= polished bare aluminum) was just an emergency solution for a screw-up.

    Racing cars were slightly over max. weight limit, so all the white paint had to be rubbed off down to bare metal just in time for a race! That's how all the best traditions get started.

     
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