McLaren's 1st Half 2020 Results & Outlook
I just finished a blog looking at McLaren's 1st half 2020 results and the outlook for the ytg:
https://karenable.com/mclarens-1st-half-2020-results/
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Re: McLaren's 1st Half 2020 Results & Outlook
very interesting - however, within some friends the "perception" that MCL is a unreliable car has been growing and unless they do the same as Ferrari in terms of warranty and service it's not going to be a easy task to grow sales with that history of considerable depreciation as well
Re: McLaren's 1st Half 2020 Results & Outlook
The residual problem will be very hard to fix.
McLaren's business case rested on keep releasing new models for people to upgrade to in order to drive revenue growth. The market segment for their price point isn't very big, so in order to entice the smaller group of buyers to buy their car, they wanted to be the 'latest; and 'newest'. The early adaptors are their target audience.
Since all their cars are basically build on one platform, it cost them very little to do a 'new' car. Some new body panels and new interior bits and an engine tweak here and there and boom, a new car.
That same strategy means existing cars are outdated literally 6 months in. If they hold off on releasing new cars, they risk losing those 'early adapter' customers to other brand, thus losing revenue.
On the other side of the coin, Aston Martin also uses one platform for their cars, but they hold off on 'new models', also didn't quite work, residuals are also bad with Astons and their revenue growth now rested on a SUV.
Porsche can be accused of using the same strategy, but at least they are doing 'variants' of a platform, 911, and they used to be relatively affordable, so the depreciation bit isn't too noticeable. Nowadays their 911 MSRP are up there too, so it will be very interesting to see how the 991, 992 residuals stands up to the test of time. They also have SUVs to prop up the revenue stream.
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Aug 31, 2020 7:04:32 PM
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the-missile
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Whoopsy
Re: McLaren's 1st Half 2020 Results & Outlook
First fix the reliability.
the equation related to residual value or exclusivity is working to a certain point. PAG managed that strategy for 991 version and then is now starting to suffer.
limit the car to virtual low numbers but charge hefty price for it. this is now over or reaching to an end.
look at speedster. The premium didn’t reach 911R craziness. Only 3 years later. It will be interesting to see how 992 “special cars” are welcomed. Not so long ago Special 997 were sold at discount.
Mclaren can manage more revenue and sell more cars; just maintain competitive price. Their cars are recognized for performance. There is a room for this. They are not far from success story but right now it is too many cars, too quickly and they can break...
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GT Lover, Porsche fan
991.2 GT3 manual
Cayenne GTS 2014
Aug 31, 2020 7:55:06 PM
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Whoopsy
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Re: McLaren's 1st Half 2020 Results & Outlook
Honestly I haven't heard much about McLaren cars being unreliable. All my friends haven't complaint about it. 
Take away the artificially inflated Porsche GT car pricing, Porsches follows a mostly normal depreciation curve.
Ferrari was the odd ball here, it used to be their cars, specifically the mid engine V8 cars, are the one that keep their value if not appreciate. Sort of like a Rolex Daytona in steel. But the 488 broke that model, that ship has sailed already.
Ferrari dealers, Porsche dealers, actively seek out their own used cars to try and keep some form of order in the secondary market. McLaren dealers don't, heck, even they don't want to get stuck with a used McLaren, 🤦🏻♂️
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Sep 1, 2020 11:27:27 AM
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the-missile
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Re: McLaren's 1st Half 2020 Results & Outlook
Whoopsy:Honestly I haven't heard much about McLaren cars being unreliable. All my friends haven't complaint about it.
Take away the artificially inflated Porsche GT car pricing, Porsches follows a mostly normal depreciation curve.
Ferrari was the odd ball here, it used to be their cars, specifically the mid engine V8 cars, are the one that keep their value if not appreciate. Sort of like a Rolex Daytona in steel. But the 488 broke that model, that ship has sailed already.
Ferrari dealers, Porsche dealers, actively seek out their own used cars to try and keep some form of order in the secondary market. McLaren dealers don't, heck, even they don't want to get stuck with a used McLaren, 🤦🏻♂️
the 12C did not do well in the heat here and few 650S spent a bit of extra time at the shop to have some tricks fixed.
when you launch a car...it is critical.
I agree Porsche follows normal depreciation curve for sportscar and now the GT group is following the same 
which is a shame but that's life.
I agree as well for Ferrari, even if I would not go with the 488 but already the 458 unless speciale, the normal or the spyder were falling like crazy on second hand market. 488 is now on another level for that. good part is second hand market is interesting 
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GT Lover, Porsche fan
991.2 GT3 manual
Cayenne GTS 2014
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