Crown

Board: McLaren Language: English Region: Worldwide Share/Save/Bookmark Close

Forum - Thread


    McLaren's 1st Half 2020 Results & Outlook

    I just finished a blog looking at McLaren's 1st half 2020 results and the outlook for the ytg:

     

    https://karenable.com/mclarens-1st-half-2020-results/

     

    Comments?


    Re: McLaren's 1st Half 2020 Results & Outlook

    very interesting - however, within some friends the "perception" that MCL is a unreliable car has been growing and unless they do the same as Ferrari in terms of warranty and service it's not going to be a easy task to grow sales with that history of considerable depreciation as well


    Re: McLaren's 1st Half 2020 Results & Outlook

    McLaren definitely needs to fix the reliability and residuals issues.


    Re: McLaren's 1st Half 2020 Results & Outlook

    The residual problem will be very hard to fix.

    McLaren's business case rested on keep releasing new models for people to upgrade to in order to drive revenue growth. The market segment for their price point  isn't very big, so in order to entice the smaller group of buyers to buy their car, they wanted to be the 'latest; and 'newest'. The early adaptors are their target audience.

    Since all their cars are basically build on one platform, it cost them very little to do a 'new' car. Some new body panels and new interior bits and an engine tweak here and there and boom, a new car.

    That same strategy means existing cars are outdated literally 6 months in. If they hold off on releasing new cars, they risk losing those 'early adapter' customers to other brand, thus losing revenue. 

    On the other side of the coin, Aston Martin also uses one platform for their cars, but they hold off on 'new models', also didn't quite work, residuals are also bad with Astons and their revenue growth now rested on a SUV. 

    Porsche can be accused of using the same strategy, but at least they are doing 'variants' of a platform, 911, and they used to be relatively affordable, so the depreciation bit isn't too noticeable. Nowadays their 911 MSRP are up there too, so it will be very interesting to see how the 991, 992 residuals stands up to the test of time. They also have SUVs to prop up the revenue stream.

     

     


    --

     

     


    Re: McLaren's 1st Half 2020 Results & Outlook

    First fix the reliability. 
    the equation related to residual value or exclusivity is working to a certain point. PAG managed that strategy for 991 version and then is now starting to suffer. 
    limit the car to virtual low numbers but charge hefty price for it. this is now over or reaching to an end. 

    look at speedster. The premium didn’t reach 911R craziness. Only 3 years later. It will be interesting to see how 992 “special cars” are welcomed. Not so long ago Special 997 were sold at discount. 

    Mclaren can manage more revenue and sell more cars; just maintain competitive price. Their cars are recognized for performance. There is a room for this. They are not far from success story but right now it is too many cars, too quickly and they can break...


    --

    GT Lover, Porsche fan

    991.2 GT3 manual

    Cayenne GTS 2014


    Re: McLaren's 1st Half 2020 Results & Outlook

    Honestly I haven't heard much about McLaren cars being unreliable. All my friends haven't complaint about it. 

    Take away the artificially inflated Porsche GT car pricing, Porsches follows a mostly normal depreciation curve.

    Ferrari was the odd ball here, it used to be their cars, specifically the mid engine V8 cars, are the one that keep their value if not appreciate. Sort of like a Rolex Daytona in steel. But the 488 broke that model, that ship has sailed already.

    Ferrari dealers, Porsche dealers, actively seek out their own used cars to try and keep some form of order in the secondary market. McLaren dealers don't, heck, even they don't want to get stuck with a used McLaren, 🤦🏻‍♂️


    --

     

     


    Re: McLaren's 1st Half 2020 Results & Outlook

    Whoopsy:

    Honestly I haven't heard much about McLaren cars being unreliable. All my friends haven't complaint about it. 

    Take away the artificially inflated Porsche GT car pricing, Porsches follows a mostly normal depreciation curve.

    Ferrari was the odd ball here, it used to be their cars, specifically the mid engine V8 cars, are the one that keep their value if not appreciate. Sort of like a Rolex Daytona in steel. But the 488 broke that model, that ship has sailed already.

    Ferrari dealers, Porsche dealers, actively seek out their own used cars to try and keep some form of order in the secondary market. McLaren dealers don't, heck, even they don't want to get stuck with a used McLaren, 🤦🏻‍♂️

    the 12C did not do well in the heat here and few 650S spent a bit of extra time at the shop to have some tricks fixed.

    when you launch a car...it is critical.

    I agree Porsche follows normal depreciation curve for sportscar and now the GT group is following the same Smiley which is a shame but that's life.

    I agree as well for Ferrari, even if I would not go with the 488 but already the 458 unless speciale, the normal or the spyder were falling like crazy on second hand market. 488 is now on another level for that. good part is second hand market is interesting Smiley


    --

    GT Lover, Porsche fan

    991.2 GT3 manual

    Cayenne GTS 2014


     
    Edit

    Forum

    Board Subject Last post Rating Views Replies
    Porsche Sticky SUN'S LAST RUN TO WILSON, WY - 991 C2S CAB LIFE, END OF AN ERA (Part I) Thread Closed 9/24/20 12:47 AM
    watt
    576800 2849
    Porsche Sticky The moment I've been waiting for... 12/30/20 9:03 AM
    rhino
     
     
     
     
     
    356865 1279
    Porsche Sticky OFFICIAL: New Porsche 911 Turbo S (2020) 4/10/21 2:32 PM
    Joost
    85947 1085
    Porsche Sticky Welcome to Rennteam: Cars and Coffee... (photos) 4/17/21 9:15 PM
    Pilot
    43599 332
    Porsche Sticky ROAD TEST: New 992 Carrera 4S 3/3/21 10:57 PM
    Wonderbar
    35083 336
    Porsche Sticky Porsche Taycan Turbo S - Short Review 10/19/20 6:12 PM
    Leawood911
    32709 380
    Porsche Sticky SUN'S LAST RUN TO WILSON, WY - 991 C2S CAB LIFE, END OF AN ERA (Part II) 4/17/21 6:06 AM
    BjoernB
    15065 306
    Porsche Sticky Porsche extends the Taycan model range (Taycan 2WD) 2/1/21 12:42 PM
    Leawood911
    4144 29
    Porsche OFFICIAL: New 991.2 GT3 (2017) 7/27/20 2:13 AM
    DJM48
    561198 5257
    Porsche OFFICIAL: 991 Turbo and Turbo S 4/20/20 8:24 AM
    schmoell
    533479 4260
    Porsche Cayman GT4 4/13/21 10:04 AM
    996FourEss
    401108 3585
    McLaren McLaren on a winning streak 4/13/21 8:01 AM
    BjoernB
    355559 3915
    Porsche OFFICIAL: 911 GT2 RS (2017) 12/27/20 4:06 PM
    Topspeed
    352410 3486
    Porsche OFFICIAL: 991.2 GT3 RS (2018) 11/5/20 9:55 PM
    DaveGordon
    312662 3242
    Porsche OFFICIAL: 911 R (2016) 12/8/20 7:51 PM
    DJM48
    309594 2646
    Porsche OFFICIAL: The new Porsche 992 – a design icon and high-tech sports car 2/28/21 8:05 PM
    Topspeed
    215584 1542
    Porsche Tesla Roadster 9/23/20 8:22 PM
    bluelines
    182607 4279
    Porsche OFFICIAL: New Panamera (2016) 2/11/21 9:22 AM
    Itsme
    160282 1379
    Others Alfa Romeo 4C 9/23/20 10:22 AM
    RCA
    137972 792
    Porsche 992 GT3 4/19/21 5:00 AM
    4trac
    110387 2083
    Lambo Lamborghini Huracan and variants 4/9/21 4:32 PM
    Topspeed
    105386 1225
    McLaren F1 2/25/21 11:33 AM
    RCA
    77017 207
    Porsche Welcome to the new Taycan Forum! 4/16/21 10:24 AM
    rhino
    69733 1154
    AMG AMG GT R 11/19/20 11:47 PM
    Topspeed
    64532 819
    Lambo Aventador and SV 3/15/21 3:59 PM
    Topspeed
    63356 679
    Porsche 991 Speedster 9/3/20 4:29 PM
    Topspeed
    56328 878
    Porsche Nürburgring - Tesla vs. Taycan 11/23/20 6:10 PM
    Topspeed
    42920 596
    Others Bugatti Chiron 4/12/21 3:42 PM
    RCA
    36317 476
    Porsche Olive 991.2 GT3 Clubsport 1/1/21 7:58 PM
    throt
    33595 615
    BMW M BMW M2 Rumors 3/21/21 5:01 PM
    Topspeed
    28557 385
    274 items found, displaying 1 to 30.