Crown

Board: Other Sports Cars Language: English Region: Worldwide Share/Save/Bookmark Close

Forum - Thread


    Audi-Ducati buyout?

    If this materializes, it will be great news!

    http://www.ft.com/intl/cms/s/0/c880be50-6d07-11e1-ab1a-00144feab49a.html#axzz1p1adCs5E


    --

    "Form follows function"


    Re: Audi-Ducati buyout?

    I would have preferred Fiat instead.


    --
    FERRARI RULES!!!

    Re: Audi-Ducati buyout?

    FIAT haven't expressed interest. I would say Ferrari should have picked Ducati up.


    --

    "Form follows function"


    Re: Audi-Ducati buyout?

    reginos:

    FIAT haven't expressed interest. I would say Ferrari should have picked Ducati up.

    I agree 100% their brand identity is much closer than that between Audi and ducati. I fear that if this materializes Ducati could lose some of its Italian craziness and flair.


    Re: Audi-Ducati buyout?

    REALZEUS:

    I would have preferred Fiat instead.


    I bet the Ducati employees prefer Audi over Fiat hands down. Smiley


    --

    The secret of life is to admire without desiring.


    Re: Audi-Ducati buyout?

    Rossi:
    REALZEUS:

    I would have preferred Fiat instead.


    I bet the Ducati employees prefer Audi over Fiat hands down. Smiley

     

    And the reason is?


    --
    FERRARI RULES!!!

    Re: Audi-Ducati buyout?

    REALZEUS:
    Rossi:
    REALZEUS:

    I would have preferred Fiat instead.

    I bet the Ducati employees prefer Audi over Fiat hands down. Smiley

    And the reason is?


    Because of the same reason why Alfa Romeo employees voted for a sell of their brand to Volkswagen back in late 2010. Smiley


    --

    The secret of life is to admire without desiring.


    Re: Audi-Ducati buyout?

    Ducati is a great brand. Just selling motorcycles is a very different business compared to cars! So - guess, its more about buying a brand than a motorcycle comp


    Re: Audi-Ducati buyout?

    Rossi:
    REALZEUS:
    Rossi:
    REALZEUS:

    I would have preferred Fiat instead.

    I bet the Ducati employees prefer Audi over Fiat hands down. Smiley

    And the reason is?


    Because of the same reason why Alfa Romeo employees voted for a sell of their brand to Volkswagen back in late 2010. Smiley


    SmileySmiley


    --

    Mini Clubman  S



    Uploaded with ImageShack.us


    Re: Audi-Ducati buyout?

    Lars997:

    Ducati is a great brand. Just selling motorcycles is a very different business compared to cars! So - guess, its more about buying a brand than a motorcycle comp

    VW always wanted to get into motorcycles. The tie up with Suzuki (which hasn't gone well) was partly for the 2 wheels.

    I know Suzuki is not Ducati,  but VW will have plans to expand the Ducati range to other segments of the m/c market.


    --

    "Form follows function"


    Re: Audi-Ducati buyout?

    ... and Ferdinand Piech loves motor bikes - has (and rides) this one   ( Desmosedici RR )  

    d16_1.jpg


    Re: Audi-Ducati buyout?

    Amazing design concept of German engineer Dieter Hartman-Wirthwein  for Ducati V8   -   (prototype already build )

    The  Dieter Hartmann-Wirthwein Ducati V8.jpg


    Re: Audi-Ducati buyout?

    The impact will be a positive one IMHO.  Lamborghini acqusition is a very good example that we already experienced before so I believe it wlll be good for Ducati as well.

    Maybe that way we get a chance to ride Italian machinery with German precision and build quality.   Italian bikes have so many problems that take away from the ownership experience.  One example is my MV agusta drains battery exactly in 16 days not more not less:)


    --

    2010 BMW X6 35d

    Suzuki Burgman AN400

    2006 C4S --gone

     


    Re: Audi-Ducati buyout?

    Queram:
    One example is my MV agusta drains battery exactly in 16 days not more not less:)
     


    Well, at least you can count on that. Smiley


    --

    The secret of life is to admire without desiring.


    Re: Audi-Ducati buyout?

    Misha011:

    ... and Ferdinand Piech loves motor bikes - has (and rides) this one   ( Desmosedici RR )  

    d16_1.jpg

     

    wow - what an insane driving machine. Just - very hard to imagine Ferdinand Piech on top of such an extrem racing bike!


    Re: Audi-Ducati buyout?

    Audi completes Ducati acquisition.

    The iconic motorcycle brand is in safe hands kiss

    http://www.autosport.com/news/grapevine.php/id/98954


    --

    "Form follows function"


    Re: Audi-Ducati buyout?

    Done deal and BMW needs to start to worry because I doubt that the VW Group bought Ducati just for image only. 

    Good for all motorcycle lovers. kiss


    --

    RC (Germany) - Rennteam Editor Porsche Panamera Turbo S (June 2012 delivery), Porsche 997 Carrera GTS Cabriolet PDK, BMW X5M, Mercedes C63 AMG Coupe PP/DP, Mini Cooper S Countryman All4


    Re: Audi-Ducati buyout?

    I guess I am going against the current here.  I have owned 6 ducatis over the years.  I was actually a two-wheel junkie for the past 16 years only buying my first car at 37.  

    Anyway, I am not a fan of the purchase.  I think this will only perpetuate Ducati's trend towards a mass market bike manufacturer (this post is being written from emotions, not what I know may be good economics).  Ducati used to be a low-volume special label.  When the new management came in (I cannot remember the dates) they did everything and anything to pump up volume.  They started playing the derivative game with their models and there was never any commitment to limited editions.  I owned 254/450 of the homologated 1098Rs that Troy Bayliss one his last championship on.  While there is no rule that stated it needed to be a limited edition run, that is how it was marketed and how the sales outlets sold it.  They continued selling the bike beyond 450, then ran another limited addition 1098R dedicated to Troy Bayliss (Australian flag colors) then sold the 1198R (same bike as the 1098R always had a displacement of 1198) and offered an option for australian flag color pack.  As a results, Ducatis which used to have good resale values started to plummet.  Even the Desmosedici RR which was destined to be a collectors can be had for under $50k today.  

    I love Ducati, it has always been a special brand to me.  I want nothing more than Rossi to win on Ducati.   But you could see the company switched goals in the past year.  Volumes = potential (now real sale).  You could see it in the quality of the distribution chains and the maintenance programs (although quality of the build did improve).  I think Audi will improve quality further, but to justify the price, they will continue this trend of becoming mass market, which emotionally I don't like even though I understand it from a business stand point.  


    Re: Audi-Ducati buyout?

    I believe it's as good for Ducati as it was for Lamborghini - of course the volumes will increase - but having fast resources on all sorts of parts will be beneficial. As to the limited "game" ! look at the watch industry - whereas big brands lure you with limited editions (I was also trapped by AP which cost me a lot...mail) they make big bucks with it - but then you find out they will bring out every now and then a limited......it's a great marketing tool and works perfectly - specially in Asia where things "limited" create a big urge......

    I like Ducati a lot - and I am sure they will give it the right mix between the Italian passion and the German engineering kiss


    Re: Audi-Ducati buyout?

    Ducati recently joined forces with AMG in a marketing deal, with AMG sponsoring the Ducati MotoGP team and also offering an AMG version (cosmetic) of its Diavel motorcycle.

    I bet these agreements won't last long!


    --

    "Form follows function"


    Re: Audi-Ducati buyout?

    reginos:

    ...

    I bet these agreements won't last long!

    AMG and Ducati Partnership Ends | BenzInsider.com - A Mercedes-Benz Fan Blog


     
    Edit

    Forum

    Board Subject Last post Rating Views Replies
    Porsche Sticky The moment I've been waiting for... 5/18/22 6:36 PM
    Pilot
     
     
     
     
     
    679437 1306
    Porsche Sticky OFFICIAL: New Porsche 911 Turbo S (2020) 10/9/22 4:08 PM
    watt
    313423 1186
    Porsche Sticky SUN'S LAST RUN TO WILSON, WY - 991 C2S CAB LIFE, END OF AN ERA (Part II) 11/27/22 12:22 PM
    DJM48
    210300 1251
    Porsche Sticky Welcome to Rennteam: Cars and Coffee... (photos) 11/9/22 4:37 PM
    Joost
    195988 434
    Porsche Sticky Porsche Taycan Turbo S - Short Review 10/6/22 12:37 AM
    WhoopsyM
    179545 580
    Porsche Sticky OFFICIAL: Cayman GT4 RS (2021) 11/22/22 8:19 PM
    GaussM
    121199 9
    Porsche Sticky OFFICIAL: Porsche 911 (992) GT3 RS - 2022 11/25/22 8:11 AM
    M3ike
    50810 67
    McLaren McLaren on a winning streak 2/1/22 10:14 PM
    SSO.
    514360 3954
    Porsche OFFICIAL: 911 R (2016) 2/1/22 9:49 AM
    RCA
    469716 2655
    Porsche 992 GT3 11/27/22 2:46 AM
    WhoopsyM
    465338 3785
    Porsche Donor vehicle for Singer Vehicle Design 9/30/22 6:31 PM
    Grant
    223490 774
    Porsche Welcome to the new Taycan Forum! 7/30/22 11:46 AM
    Wonderbar
    221718 1446
    AMG AMG GT R 3/13/22 8:52 PM
    spudgun
    193181 834
    Lambo Aventador and SV 5/20/22 5:24 PM
    Topspeed
    189147 710
    Others Tesla 2 the new thread 10/27/22 2:59 PM
    Leawood911
    184081 1863
    Porsche GT4RS 11/24/22 3:09 AM
    GnilM
    183179 1193
    Motor Sp. [2021] Formula 1 4/19/22 10:08 PM
    Leawood911
    157109 1590
    Others Bugatti Chiron 8/30/22 4:31 PM
    Josef
    153879 525
    Ferrari Ferrari 812 Superfast 6/12/22 5:09 PM
    watt
    150023 535
    BMW M BMW M2 Rumors 2/28/22 7:42 PM
    Topspeed
    136593 409
    Porsche Red Nipples 991.2 GT3 Touring on tour 10/6/22 11:48 PM
    DJM48
    133529 501
    Lambo Urus (SUV) 6/7/22 1:20 PM
    Topspeed
    131781 593
    Others Corvette C8 7/18/22 12:40 PM
    WhoopsyM
    131008 443
    Porsche Dave and Gnil @ Nürburgring Nordschleife 7/4/22 10:42 PM
    DaveGordon
    129634 722
    Motor Sp. [2022] Formula 1 11/23/22 5:52 PM
    Enmanuel
    120213 1553
    Others Toyota Yaris GR 4/13/22 8:33 PM
    Grant
    100687 640
    Lambo Huracán EVO STO 7/21/22 8:37 AM
    RCA
    100041 335
    AMG Mercedes E63 S AMG (2018) - Short Review (updated on a regular basis) 10/24/22 7:42 AM
    RCA
    97473 402
    Ferrari Wandered to the dark side 8/29/22 9:35 AM
    BiTurbo
    72565 418
    Ferrari Ferrari Roma 4/18/22 4:33 PM
    watt
    31426 438
    176 items found, displaying 1 to 30.