CloseAccording to this article the new compact Land rover based on the LRX concept is going to be unveiled tonight at 8:30 in the 40th anniversary party for LR. heres the article and some of the concepts. I like the idea of a 2 door sporty LR, I've been following this one since it was introduced as a bunch of sketches almost 3 years ago and i'm really looking forward to seeing the final product.
http://www.carbodydesign.com/archive/2010/07/land-rover-lrx-preview/
The last pic looks pretty good, the one above it kinda looks like this, the AM concept. I will wait till we see the real thing. Designers have to remember it's not just the front that has to look good but all angles. Too many designs seem to quit half-way thru.
It's called the Evoque, and has only been shown to celebrities tonight. Proper launch is at Paris motor show
Official website - http://www.helloevoque.com
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987 Boxster & New VW Scirocco
Launch video - http://www.whatcar.com/car-news/posh-unveils-range-rover-evoque/250847
987 Boxster & New VW Scirocco
Watched the video
Car looked amazing..untill a guy came out of it,then it became obvious how small and cartoonish it actually is
They were going on and on how it's designed to appeal to a new audience-i agree,only short guys will buy it:)
Top Gear should make Hammond do the review,JC would look ridiculous driving it
Jul 2, 2010 5:00:03 AM
Jul 2, 2010 5:13:40 AM
Jul 2, 2010 8:29:17 AM
LL:
I think it looks fantastic. There is nothing out there on the SUV/SAV scene which comes close to this kind of design. It's sleek, futuristic (without overdoing it) and just plain cool at the same time. This will be my next car.
Finally!!! Someone with a taste 
I'm also getting one.
Jul 3, 2010 1:09:17 PM
Ferdie:
Ron (Houston):
Not sure if too many guys will buy this, nonetheless it looks beautiful
My thoughts as well, it is very certainly aimed at the female customer group...
Exactly how I'd design and market a small Range Rover , so Sissy can drive the same brand as Mummy . It's the hippest baby UTE by a long shot : ultra sleek design design vs , say , the hiking boot look of the latest Mini Countryman , whose decade old brand leveraging of the initially cool retro cartoonish Mini look is wearing thin .
My daughter wanted a Mini for her first car until she saw the Evoque , and immediately this became her must have . I predict this car will be a runaway best seller for the brand in all the " leafier suburbs " and hip urban zones , esp among young women .
Car board dudes may diss " chick cars " , but in the US, women are now the majority of undergrads getting degrees, as well as the majority in law and medical school. They also act as the " CFO " in the majority of families . Consumer goods and services companies fully know this and will sell to who controls the pursestrings . Funny how often I read " wife finally will let me get the latest ....." on the various high end consumer product boards I read !
ISUK:
Aimed directly at WAG's and chavs I'd say. Wouldn't surprise me to see Burberry interiors or Louis Vuitton luggage on the options list
And if YOU were charged with managing this model for Range Rover, and the models sales success determined how big a jump up the corporate ladder you'd get, you'd do the same !
England and Africa are probably the only places left in the world where a brand new Range Rover gets grass on it's tires , not counting a Concours .
I wouldn't let Victoria Beckham near anything 
I actually quite like the styling of this car and saw it last year at Geneva. The name LRX was more in keeping with the brand IMHO. Having said that the Range Rover Sport has already ruined the brand image here and taken it far away from the luxury aspirational vehicle it once was.
MKW:
My daughter wanted a Mini for her first car until she saw the Evoque , and immediately this became her must have . I predict this car will be a runaway best seller for the brand in all the " leafier suburbs " and hip urban zones , esp among young women.
The fact that this car will be the first Land Rover ever offered as a 2-WD says it all.
Having said that, I really like the look of it (despite being neither young nor a woman
) and also think it will sell like hot cakes.
fritz
REALZEUS:
Spyderidol:
As a Land Rover owner, all I can say is that I like it....a lot!
As a Discovery owner, I don't like it one bit. To me Landies are durable Defenders and Discos and not chavmobiles like this!
But, they must find more sales somehow to stay in business. It's good to rely on romantics and traditionalists but they alone, don't bring the cash in.
"Form follows function"
fritz:
MKW:
My daughter wanted a Mini for her first car until she saw the Evoque , and immediately this became her must have . I predict this car will be a runaway best seller for the brand in all the " leafier suburbs " and hip urban zones , esp among young women.
Having said that, I really like the look of it (despite being neither young nor a woman
... but you must be posh and attractive then.
I´d say MKW´s considerations sound very reasonable, especially considering the sales success these (gender) specific models have. I assume the male customer group will focus on Range Rover and Discovery, leaving Freelander and Evoque to the females and families.
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