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    Berlusconi: Fiat should relabelled to Ferrari

    the italian prime minister silvio berlusconi said that the fiat brand should be dumped and stilo, punto and cinquencento should be sold as ferraris. no joke.

    there is an article on the well-known and reliable german news site spiegel.de:
    http://www.spiegel.de/wirtschaft/0,1518,225568,00.html (german language, use http://world.altavista.com for an auto translation)

    it further says that only the prestige of the ferrari brand AND the skills of luca dimontezemolo can rescue fiat. berlusconi himself would also take control, if he had no other job to do.

    he even suggests a new fiat model name: "ferrari young"

    although i do not think (and hope) that this will turn into reality, it's scary enough that it's beeing discussed.

    Re: Berlusconi: Fiat should relabelled to Ferrari

    I agree. If this happens will piss off many Ferrari owners. Sounds to me as if Porsche would make a SUV, oops they did, didn't they

     
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