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    F1 timming

    Rumor where flotting in the air that a uge swiss sponsor would come next year for the F1 Chronometer or timming. well it's official ROLEX will be in F1 next year. SmileySmileySmiley

    So Rolex pushed away Hublot and got a contrat for an amount of 8 numbers. the exact amount hasn't been said


    --

     997 GT3,Cayenne S, Cooper S & VW Cross Polo


    Re: F1 timming

    I think Rolex is more fit for such a high profile, international sport.

    Le Mans, Daytona 24 and now F1    kiss


    --

    "Form follows function"


    Re: F1 timming

    Cram:

    Rumor where flotting in the air that a uge swiss sponsor would come next year for the F1 Chronometer or timming. well it's official ROLEX will be in F1 next year. SmileySmileySmiley

    So Rolex pushed away Hublot and got a contrat for an amount of 8 numbers. the exact amount hasn't been said


    --

     997 GT3,Cayenne S, Cooper S & VW Cross Polo

    Smiley

    BlueflameSmiley



    Re: F1 timming

    Does spending ungodly sums to be the Official Time Keeper/Sponsor for Formula One necessarily net these companies anything?

    As a CEO, I could think of much better ways to direct my marketing and advertising dollars which will have defined benefit and trackable metrics and returns.


    Re: F1 timming

    Often they don't know until it is too late. That's the risk with image advertising.

    But Rolex have been involved in sport advertising for years, at Daytona 24, ALMS, Wimbledon, Yachting etc., so they know their sums.


    --

    "Form follows function"


    Re: F1 timming

    I wonder if Rolex is going to release a new watch about F1? 

    There is the Rolex Daytona for road racing, Yachtmaster for sailing, what name will they come up?

    Rolex Monza? Rolex Silverstone? Rolex Spa? 

     


    Re: F1 timming

    i'm also sure that Rolex will do just fine.


    --

     997 GT3,Cayenne S, Cooper S & VW Cross Polo


    Re: F1 timming

    Already told my dealer whatever comes out - I am inn  indecision


    Re: F1 timming

    Rolex are also heavy into golf sponsorship.  A Rolex clock is positioned at every tee in all major championships.

     

     


    --

    "Things turn out best for people who make the best of the way things turn out."


     
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