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    Winter test of the Turbo : just a Porsche marketing coup?

    Just like everyone else on this forum I'm sure, I've now read the same "winter testing the new 911 turbo" article about six times.

    I just can't help feeling that magazines like Autocar, Car, Evo, Car&Driver etc. have just been had by Porsche.

    I was really excited to read the first article, slightly less by the second and by the time I read the last one (Evo's version) I was bored stiff

    Obviously, having just one officially Porsche sanctioned photographer doesn't help as we get to see the same pictures everywhere. But it's still great to see high quality photos of the 997 T so that's not a major gripe for me.

    The actual fact content of the articles on the other hand just leaves me wondering what all these great magazines were doing. Apart from all the basic explanations of the 997 T's main specs (with some discrepancies between mags as noted on this forum), there's no mention of a lot of the questions I would have thought any journo worth his salt would find obvious: why stop shy of 500 hp? - why does the 997 T look like it does and what designs did Porsche consider? - what are Porsche's sales expectations for the new Turbo as compared to the 996 T?... Not necessarily controversial questions, but just an attempt to dig a little deeper and go behind the scenes.

    I guess all I'm saying is that as all the journos were obviously invited to the same test, they must have known that they would all be publishing the same article and I'm surprised none of them tried to take a different angle.

    As it is, Porsche has succeeded in using the press to drum up excitement in the 997 T while keeping a tight reign on the amount and type of info that was released.

    That's good for Porsche. I'm not so sure it's that good for the magazines involved...

    There, just my rant of the day

    Re: Winter test of the Turbo : just a Porsche marketing coup?

    I'm quite sure we won't see any indepth article before the official press announcement...

    Re: Winter test of the Turbo : just a Porsche marketing coup?

    The same thing happend during the 987 977 and Cayman launches... Evo, Car and Autocar at least had the same pictures and pretty much the same editorial...

    When I was waiting patiently for my 987s I kinda felt ripped off after buying Autocar after they proclaimed new Boxster info and then doing the same with Evo and Car only to get the same bloody pics and info!!! Cheeky feckers.

    Nowadays I just read Evo that way keeping the duplication to a min!

    Re: Winter test of the Turbo : just a Porsche marketing coup?

    Of course it was a "marketing" thing or did someone believe that it was something else???
    Porsche invited car magazines in the past to watch them, even drive with them during prototype testing in the last phase of development. Nothing special about that and yes, of course Porsche hopes that this kind of "insight" makes the journalists more "positive" towards a certain product. And it seems to work. All the nice winter pictures with details(!) you've seen so far has been taken under a "controlled" environment, no matter what people might tell you.

    I'm actually happy about it because Porsche started to back off from their secrecy a little bit, I just wish they would do it a little bit more. Rennteam.com is another example of "information placement". How do you think we knew so much earlier details about the 997 Turbo? We have more than 25 Users registered from a Porsche IP and I think I don't tell a secret if I tell you that there are some people here posting who are actually working for Porsche.

    Nothing wrong with that, this is a good thing. I just wish they would tell us in advance, so we are aware of certain things. It would be an advantage for both parties. But I guess Porsche doesn't want to get "officially" involved in internet discussion forums, maybe exactly because of the problems we sometimes encounter with certain users/threads.

    Re: Winter test of the Turbo : just a Porsche marketing coup?

    As long as they don't claim that it laps the Nürburgring in 7:20 without any proof,i don't know what's wrong about their marketing strategy.

    Re: Winter test of the Turbo : just a Porsche marketing coup?

    Quote:
    Walter said:
    As long as they don't claim that it laps the Nürburgring in 7:20 without any proof,i don't know what's wrong about their marketing strategy.



    Nothing wrong, very clever idea to let a bunch of selected journalists join Porsche during the last phase of development. They have to sign a non-disclosure agreement and they're ready to go.

    BTW, guys: the well known Porsche photographer hasn't been there without a reason. A 997 Turbo BOOK with lots of pictures and development details is coming soon, I'll keep you updated.

    Re: Winter test of the Turbo : just a Porsche marketing coup?

    Quote:
    Walter said:
    As long as they don't claim that it laps the Nürburgring in 7:20 without any proof,i don't know what's wrong about their marketing strategy.



    The point I was making was more about the lack of journalistic zeal on behalf of the reporters involved. As mentioned in my initial post, I realize this is good from Porsche's point of view...

    Re: Winter test of the Turbo : just a Porsche marketing coup?

    There is also a thing called information embargo. I'm sure the mags don't want to [censored] off Porsche and release something before its official. The winter test stuff was all they could publish, I'm sure. Plus Porsche gets a double does of marketing. The pre-release then the announcement then the actual tests. The Turbo will be in issues probably for the next half year. That's how it was for the 997.

    Re: Winter test of the Turbo : just a Porsche marketing coup

    The marketing team for Porsche are clever and they know that lots of people are allways anxious when a new 911TT is rumored. Intead of covering the car with masking tape they have the latest weeks been driving production ready test mules with almost no camo at all.
    On top of that they have done the unusual, which is inviting journalists to possibly test the car and enjoy to hear all the juicy specs. The truth is that Porsche is doing all of this to create hype and make guys with deep pockets ruch tot he dealership and lay down deposits.

    Re: Winter test of the Turbo : just a Porsche marketing coup?

    Quote:
    elsie said:
    Quote:
    Walter said:
    As long as they don't claim that it laps the Nürburgring in 7:20 without any proof,i don't know what's wrong about their marketing strategy.



    The point I was making was more about the lack of journalistic zeal on behalf of the reporters involved. As mentioned in my initial post, I realize this is good from Porsche's point of view...


    A journalist can't write bad things about the TT because the only information they have about the car is from Porsche.But i agree:the Q&A article(i think it was the first one) really looked like it was someone from Porsche that wrote the article.

     
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