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    Season of possibilities for ‘Lotus’

    Interesting article about Lotus F1 "sponsoring" Smiley

    The bottom line is that the current Lotus F1 team is in a very similar situation to the Fernandes-era Lotus. It has acquired an attractive brand name which will help it to gain credibility and sell sponsorship, but is getting no financial support – and is thus promoting the Lotus road car division for free.

    Follow this link to read the whole article : http://formula-one.speedtv.com/article/cooper-season-of-possibilities-for-lotus


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    Re: Season of possibilities for ‘Lotus’

    Interesting ... so after all that litigation, rows in the media etc, what we are left with is:

    1) Lotus F1 (originally Toleman, which became Benetton and which became Renault) and is owned by Genii Capital but which is still really a Renault chassis with a Renault engine but merely sponsored by Group Lotus at no cost to Group Lotus.

    and

    2) the Caterham F1 team (formerly a team named Lotus Racing) with engines supplied by Renault and sponsored by Air Asia etc etc.

    If you take Vodafone McLaren Mercedes for example, it's clear who is the main sponsor, the chassis maker and the engine supplier.

    With Lotus, a car manufacturer (Lotus) is the nominal sponsor of a race team (Renault) which uses its own engines. That's what makes the whole picture a bit confusing to those who don't know the inside story with all its twists and turns.


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    997.1 C2S
     GT Silver/Cocoa, -20mm/LSD, PSE, short shifter, SportDesign rims, Zuffenhausen pickup, BMW Z4 2.5i Roadster Sterling Grey/Red


    Re: Season of possibilities for ‘Lotus’

    IMO the real winners are Group Lotus for getting free advertising ... Renault for supplying so many teams with engines ... they are now the biggest supplier in F1 AFAIK ... Caterham for getting good branding (but at a cost) ...


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    997.1 C2S
     GT Silver/Cocoa, -20mm/LSD, PSE, short shifter, SportDesign rims, Zuffenhausen pickup, BMW Z4 2.5i Roadster Sterling Grey/Red


    Re: Season of possibilities for ‘Lotus’

    Yup, Mercedes High Performance Engines supplies engines to 3 teams: Mercedes GP, Force India and McLaren.

    Ferrari supplies engines to 3 teams: Scuderia Ferrari, Toro-Rosso and Sauber.

    Renault supplies engines to 4 teams: Lotus, Red Bull, Caterham and Williams.

    Cosworth supplies engines to 2 teams: Marussia and HRT.

    http://www.formula1.com/results/team/


     


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    997.1 C2S
     GT Silver/Cocoa, -20mm/LSD, PSE, short shifter, SportDesign rims, Zuffenhausen pickup, BMW Z4 2.5i Roadster Sterling Grey/Red


     
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