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    Re: Dissecting the Lotus Metamorphosis: The Company

     good read, thanks.


    Re: Dissecting the Lotus Metamorphosis: The Company

     I was reading a car magazin this morning at the hair dresser. The report showed the complete planned line up of Lotus up to 2015. I have to say I'm shocked and sad to see the plans. The cars are looking like Japanese creatures. The only thing which made me feel better is, that the cars for sure will perform great, but lookwise I'm very sad! Check Gauss's Picture how great the current Elise looks compared to that what is up to come  


    Re: Dissecting the Lotus Metamorphosis: The Company

    Great read, i didn't know the Lotus situation was so dire.. They said they backed themselves into a corner, a niche, where they only serve hard-core enthusiasts. But is that really true? 

    I smell some greedy back office plots here because surely it would have been simpler and safer to focus on current production of a small lightweight niche car, rather than go completely crazy in reinvent a car branch from scratch.

    I don't buy...
    "If you do nothing, it's death, if you pump in a massive investment it's maybe death." 

    So they are telling us this is the only calculated risk that would avoid a certain death of the brand.. If that is the case why are they borrowing Toyota I4, V6 and V10 engines. That might make economic sense, but little for the actual brand. I wonder who they think their target audience is. They are hopelessly overwhelmed by superior competition in their projected lineup im afraid. I really looking forward to seeing this entire thing unfold...


    --

    indeed shifting is ancient technology - so is a fuel burning engine..  I happen to like both :) 


     
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