CloseSo says this article, citing lower attendance at recent Frankfurt shows. Is this as simple as looking for a sexier German home, or is this more related to government distancing themselves from the auto industry?
https://www.thetruthaboutcars.com/2020/01/frankfurt-auto-show-no-longer-in-frankfurt/
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2017 Range Rover Sport S/C, 2019 Porsche 911 Turbo
d997h:The latter...sad story...however, the latest IAA was already sooooo boring, It needs a new concept...
They just need to stick to the proven concept: all brands, all models, including their best ones. No need for mobility, life style and all this bla bla bla.
Follow that (old) road and people will come in masses.
We're at the point where you can be the fastest or just sound like you're the fastest.
The secret of life is to admire without desiring.
The problem started with the brands not wanting to go to auto shows anymore. Cost became unjustified.
In Geneva we have the same problem at a smaller level as it is on neutral territory so no need for the brands to defend their territory or avoid the competitions s one.
But even so , in a smaller mesure , quite a few brands have canceled their presence ( started about 3 years ago with Opel , then Mini , Land Rover etc...
The Geneva auto show has to reinvent itself too if it wants to survive . There will be much more interactif stuff .
lt could probably be the only serious car show left in Europe . It never became too big and stayed with an approchable spirit . People can get close to the cars , even sit in nearly all of them .
964 Carrera 4 -- 997.2 C2S , -20mm -- 991.2 GT3 RS
Its just a manifestation of the times. The younger generation doesn't have the interest in cars as do the older generation. Also, social media and internet allow review of cars from ones home.
Having everything is nice, but it's even nicer to make sure everything you've got is actually worth having.
Feb 2, 2020 3:24:59 PM
Feb 2, 2020 3:41:47 PM
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