Jan 31, 2019 5:20:52 PM
- Whoopsy
- Rennteam Moderator
- Loc: Vancouver,BC , Canada
- Posts: 16151, Gallery
- Registered on: Sep 19, 2006
- Reply to: Boxster Coupe GTS
Re: Tesla Roadster
As expected, Tesla posted a smaller profit for the last quarter, at least they still posted a profit. Good for them, Elon made Tesla profitable 2 quarters in a row with a monopoly in the segment. For the longest time, Tesla has the dubious honour of not making a profit in a monopoly.
Now the real test begin. can Tesla make a profit without the protection of a monopoly?
And they will also survive the cash crunch with the bonds due next month, they have enough cash to pay those now.
Model S ad Model X are higher priced with a higher profit margin, but with their production now focus on mass market cheaper Model 3, the product mix will change and the gross profit margin will shrink. Especially when the market for their fully loaded Model 3 in North America is already dried up and they had to ship those to Europe and Asia to continue the sale. Let's see how many of those can Europe and Asia absorb before those markets also dried up.
Hopefully that will last long enough so Tesla can make the base model 3 profitable. That's where the meat of their 'pre-orders' are, and it those can be profitable, them their factory will be kept busy for years.
But with competition coming this year, how many of those waiting will simply give up and switch brands? The EV market is growing, but not growing that fast, so Tesla will only stand to lose market share, they will just be 'another' brand in that segment, not the 'only' brand.
It is safe to say the top end of the EV market will not be Tesla's. They simply cannot compete fit and finish and content wise, they will have to settle for the middle to low segment,
I see Tesla surviving as a car maker, they won't disappear, but their stock price is still way over priced. adjusting for future growth, I think ~$200 would be a fair price going forward, still pricy compared to other automakers, $35b for a automakers that don't have a monopoly nor making a lot of cars or making much of a profit, but the Elon premium is wroth at least $15b.
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