I think that's beautiful countryside. I wonder if it's Utah. I like the choice of lighting too, either late evening or early morning with the low sun angle and long shadows. It really highlights the dust stirred up by the car.
The car, yes. That's probably what you're asking about.

So this is the Pikes Peak. It fully develops Audi's new front end styling. It looks Chrysleresque/Prowlerish. A bit like the Dodge Ram pickup. I don't think I care for the look when I see it on an Audi. It's OK on the Prowler or the Dodge pickup but I don't care for it on the other Chrysler products either.
There's a retro quality about it that I don't care for. Which is a little odd because I usually like the retro stuff, like the Thunderbird or the New Beetle. Maybe this isn't retro, I don't know.
I do think it has good sales potential in the US. A Cayenne/Touareg platform with three row seating? I think you can sell that.