Re: World premiere for Porsche Mission E
Just ran across this in Wikipedia:
Also in 2013, the Model S was the top selling car in the full-size luxury sedan category in the U.S., ahead of the Mercedes-Benz S-Class(13,303), the top selling car in the category in 2012, and also surpassing the BMW 7 Series (10,932), Lexus LS (10,727), Audi A8 (6,300) and Porsche Panamera (5,421).[188] The Model S ranked as the world's second best selling plug-in electric vehicle after the Nissan Leaf in 2014,[171] and it was the top selling plug-in electric car in the U.S. for the first half of 2015, with about 11,900 units delivered.[175]
Could partly explain Mission E announcement.
Another quote from same piece which I liked:
General Motors' then-Vice Chairman Robert Lutz said in 2007 that the Tesla Roadster inspired him to push GM to develop the Chevrolet Volt, a plug-in hybrid sedan.[138] In an August 2009 edition of The New Yorker, Lutz was quoted as saying, "All the geniuses here at General Motors kept saying lithium-ion technology is 10 years away, and Toyota agreed with us—and boom, along comes Tesla. So I said, 'How come some tiny little California startup, run by guys who know nothing about the car business, can do this, and we can't?' That was the crowbar that helped break up the log jam."[139]
Think it's possible the Mission E and Apple announcements will be viewed in future as "tipping points" in the electric car saga. Both announcements confer respectability for the segment. Excluding the battery component, electric cars are so much simpler than ICE cars- essentially no transmissions, no oil changes, no engine cooling systems, no exhausts/catalytic converters, etc. The time for an Apple to develop an E car much shorter than a ICE car.
Was just reading a mega yacht magazine that interviewed a prominent yacht designer. Standard interview with the usual what are your favorite things. For cars it was Tesla - he and his family have 4 S models and a picture of his red Tesla was there along with his latest 250 foot yacht.
In U.S. the time for extensive availability of charging stations could be much shorter than most would predict. Already seeing stations at Public grocery stores. Will any high end shopping centers in U.S. be built in future without a prominent row of charging stations occupying prime parking spaces?
There are some good long and short investment opportunities here with the possibility of major industry upheavals.