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    Feb 23, 2017 2:24:09 AM

    noone1
    Rennteam Master
    noone1
    Loc: Los Angeles , United States
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    Registered on: Nov 20, 2009

    Audi's design subsidiary starting to do one-offs and low volume $1M+ cars

    As I've been saying, expect more and more companies to start doing custom and low volume cars based on normal production platforms. Easy money. $1-2M for body kits.

    http://www.autonews.com/article/20170222/COPY01/302229971/audis-italdesign-launches-new-division-for-limited-edition-models

    Feb 23, 2017 2:28:09 AM

    WhoopsyM Offline
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    Whoopsy
    Loc: Vancouver,BC , Canada
    Posts: 16151, Gallery
    Registered on: Sep 19, 2006
    Reply to: noone1

    Re: Audi's design subsidiary starting to do one-offs and low volume $1M+ cars

    Depending on the brand. Ferrari, yes. Lamborghini, yes. Porsche, maybe.

    Audi? really? They might be over estimating their brand value. Unless this new division is not about modifying Audi but Lamborghini.

    No one would pay extra to have a custom one off body of a BMW, nor Mercedes, why would someone pay extra for Audi?


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    Feb 23, 2017 2:36:55 AM

    noone1
    Rennteam Master
    noone1
    Loc: Los Angeles , United States
    Posts: 5587, Gallery
    Registered on: Nov 20, 2009
    Reply to: WhoopsyM

    Re: Audi's design subsidiary starting to do one-offs and low volume $1M+ cars

    People have money to spend and want to be exclusive. Why else? $1.5M is a bargain for a one-off R8/Huracan. Ferrari changes probably $3M for a one-off V8.

    Feb 23, 2017 4:59:14 AM

    WhoopsyM Offline
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    Whoopsy
    Loc: Vancouver,BC , Canada
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    Reply to: noone1

    Re: Audi's design subsidiary starting to do one-offs and low volume $1M+ cars

    $3mil for a Ferrari is worth it because it's a Ferrari.

    $1.5mil for an Audi???!?!?!? Really?


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    Feb 23, 2017 7:51:04 AM

    BjoernB
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    BjoernB
    Loc: Switzerland , Switzerland
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    Registered on: Oct 19, 2004
    Reply to: WhoopsyM

    Re: Audi's design subsidiary starting to do one-offs and low volume $1M+ cars

    +1 kiss - what amazes me is that you still have "new entries" into that Price-bracket like Glickenhaus etc and obvioulsy also those get sold

    Feb 23, 2017 10:44:48 AM

    RCA
    Rennteam Administrator
    RC
    Loc: Rennteam HQ , Germany
    Posts: 59581, Gallery
    Registered on: Mar 26, 2002
    Reply to: WhoopsyM

    Re: Audi's design subsidiary starting to do one-offs and low volume $1M+ cars

    Whoopsy:

    Depending on the brand. Ferrari, yes. Lamborghini, yes. Porsche, maybe.

    Audi? really? They might be over estimating their brand value. Unless this new division is not about modifying Audi but Lamborghini.

    No one would pay extra to have a custom one off body of a BMW, nor Mercedes, why would someone pay extra for Audi?

    Neither BMW nor Mercedes offer a V10 engined mid engined sports car. Smiley

    Also, just yesterday, I realized why it is a huge advantage to drive a R8 instead of a Huracan: A tennis ball sized stone crashed into my windshield at around 200 kph. No kidding. It made a big hole in it (didn't go through though, thanks god). I can pick up my car on Friday with a new windshield. Huracan? Two weeks, windshields are on backorder. Smiley I asked out of curiosity.

    IMG_2676.PNG


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    RC (Germany) - Rennteam Editor Porsche 991 Carrera 4 GTS Cabriolet (2015), Porsche Cayenne S Diesel (2017), Audi R8 V10 Plus (2016), Mini JCW (2015)

     

    Feb 23, 2017 1:46:07 PM

    noone1
    Rennteam Master
    noone1
    Loc: Los Angeles , United States
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    Registered on: Nov 20, 2009
    Reply to: RCA

    Re: Audi's design subsidiary starting to do one-offs and low volume $1M+ cars

    That R8 windshield will also cost half as much probably haha

    Feb 23, 2017 1:50:35 PM

    RCA
    Rennteam Administrator
    RC
    Loc: Rennteam HQ , Germany
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    Registered on: Mar 26, 2002
    Reply to: noone1

    Re: Audi's design subsidiary starting to do one-offs and low volume $1M+ cars

    noone1:

    That R8 windshield will also cost half as much probably haha

    Smiley I have to pay 150 EUR only...insurance pays the other 5000. Smiley Just kidding...cost with install is close to 1800 EUR though.


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    RC (Germany) - Rennteam Editor Porsche 991 Carrera 4 GTS Cabriolet (2015), Porsche Cayenne S Diesel (2017), Audi R8 V10 Plus (2016), Mini JCW (2015)

     
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