Re: OFFICIAL: 991 Turbo and Turbo S
Is Porsche pricing itself out of the market? Tricky question. We will have t o wait to see the sales figures on the Turbo S. My sense is that the sales will be much higher than we imagine now. Why? Because it is a fabulous car vis a vis its direct competition (Ferrari, Lambo, specifically). And because when you reach the $200k level, the demographics of the buyer changes. Folks with this kind of money to throw at a super car don't notice the price that we mortals do.In a very real way, Porsche is pricing itself out of our market, not the market.
Also, we are falling into a bit of a Corvette versus Porsche argument all over again. Sure the Corvette and Jag are cheaper and fast, but the question is--if you had $200K to spend without blinking--which would you buy? Same question for houses, watches, clothes, art, colleges, etc….