Re: 2015 Porsche Cayenne - Facelift
Mercedes are a different proposition to Porsche Reginos. Their brand has always been seen on a huge number of vehicles - cars, vans, heavy trucks, city buses, luxury coaches etc - so buyers are prepared for seeing lots of Mercedes vehicles on the road.
They have far greater global appeal to a much wider audience and effectively now compete at the top end of the volume sector. They make so many vehicles that they can afford for their average margin per unit to be much lower. They have managed to retain a presence in the luxury end of the market with the S class by throwing every bit of technology they can at it. They know the upper limits they can sell at after the disaster that was Maybach and sensibly now keep themselves within it. The SLS has proved to be a step too far up the pricing ladder and the follow up model will likely be more price competitive I believe.
The deals to be had on a new Mercedes in the UK are simply staggering as they are just chasing after volume now. They sell roughly 100,000 cars here a year so an average profit of only £1k per vehicle yields them a very handsome sum. It is certainly no longer a true premium brand here any more thanks to chasing volume. The same applies to Audi and BMW. Between them they have effectively taken over the market that Ford and GM dominated in the UK 20 years ago. Porsche have benefited massively here from that as buyers looking to have a more exclusive car switched over to them and were willing to pay a premium to do so. Will that continue in the longer term as volume increases? I doubt it. Go back to the late 80's and BMW and look at the sort of annual volumes BMW were producing and you'll see why Porsche will not stop at 200,000 in a much larger global market if buyers keep lining up.