Crown

Board: Other Sports Cars Language: English Region: Worldwide Share/Save/Bookmark Close

Forum - Thread

    Jul 3, 2012 4:04:27 PM

    GaussM
    Rennteam Moderator
    Gauss
    Loc: Luxembourg , Luxembourg
    Posts: 5822, Gallery
    Registered on: Jun 3, 2003

    Artega files for bankruptcy

    http://torquezilla.com/news/Artega+files+for+bankruptcy

    According to the German media, Artega has applied for bankruptcy today. Apparently, this move came after an Asian investor failed to save the German carmaker. According to some of our sources, the deal failed in the last minute and now the company needs to find a solution for its 34 employees. Still, there are some good news as former CEO Klaus Dieter Frers has some feelings for the company and might help it. He promised that he will analyze the situation closely. For those who don’t know, Artega was sold back in 2009 to a Mexican investor. Current CEO Peter Mueller worked hard in order to keep the brand on the market but it appears that building a car brand it’s quite a challenge and he will need more help in the future in order to see the Artega models in the streets.

    in german: http://www.welt.de/motor/news/article107733229/Artega-stellt-Insolvenzantrag.html


    --

    Jul 3, 2012 4:41:24 PM

    bluelines
    Rennteam VIP
    bluelines
    Loc: Argovia , Switzerland
    Posts: 11655, Gallery
    Registered on: Apr 29, 2005
    Reply to: GaussM

    Re: Artega files for bankruptcy

    That is a shame surprise I really like the car.


    --

    997.2 Carrera S in Carrara White. PASM-Sport Suspension (-20 mm), PSE.

    987.1 Boxster S in Arctic Silver. OZ Racing Ultraleggera Wheels, H&R Monotube Coil-Over Suspension, H&R Anti-Roll Bars, Sachs Racing Clutch, Single-Mass Flywheel, IPD Plenum, GT3 Throttle Body, Recaro Pole Position Seats, PSE, Alpine Head Unit and Amplifier, Focal Speakers

    Jul 4, 2012 6:28:39 AM

    Rossi
    Rennteam VIP
    Rossi
    Loc: Home , Germany
    Posts: 12681, Gallery
    Registered on: Apr 11, 2002
    Reply to: bluelines

    Re: Artega files for bankruptcy

    Very nice car, but somehow I saw that coming... surprise


    --

    The secret of life is to admire without desiring.

    Jul 4, 2012 11:02:29 AM

    RCA
    Rennteam Administrator
    RC
    Loc: Rennteam HQ , Germany
    Posts: 59590, Gallery
    Registered on: Mar 26, 2002
    Reply to: Rossi

    Re: Artega files for bankruptcy

    Rossi:

    Very nice car, but somehow I saw that coming... surprise

    Me too...

    The problem is, that these "enthusiasts", who start planning/building such cars, don't seem to have a clue about

    1. What customers really want

    2. How good the mass production models are (like the Boxster for example)

    3. How to offer something special, using standard parts

    4. What kind of money people are actually willing to pay for such a car

    I could continue...

    To be honest, I actually think that a good Porsche tuner is missing on the market, someone who offers decent quality for a decent price with warranty and without too flashy exteriors.

    Someone like RUF but more effective (I think he concentrated too much on his own projects...), offering modifications for all sorts of Porsche models, incl. some own models with a slightly body, based on this modifications in the process.


    --

    RC (Germany) - Rennteam Editor Porsche Panamera Turbo S, BMW X5M, Mercedes C63 AMG Coupe PP/DP, Mini Cooper S Countryman All4

    Jul 4, 2012 10:36:36 PM

    Ferdie
    Rennteam VIP
    Ferdie
    Loc: Europe , Germany
    Posts: 8234, Gallery
    Registered on: Jul 2, 2004
    Reply to: RCA

    Re: Artega files for bankruptcy

    RC:
    Rossi:

    Very nice car, but somehow I saw that coming... surprise

    Me too...

    The problem is, that these "enthusiasts", who start planning/building such cars, don't seem to have a clue about

    1. What customers really want

    2. How good the mass production models are (like the Boxster for example)

    3. How to offer something special, using standard parts


    To give some insight,

    the Artega was launched by Klaus Dieter Frers which is the founder of Paragon Automotive. I was more surprised that he sold it that quickly but from what I´ve heard he had faced a critical state in his main company so had no other choice. Paragon is developing and producing electronic automotive components which go into every major German brand. Just take a guess who makes these fancy sport chrono watches... Smiley

    Therefore I doubt that he was an overly enthusiastic entrepreneur. The good and bad aspects of the car can be discussed some other day but he certainly knew what he was looking for. Otherwise he wouldn´t have ordered Hendrik Fisker to sketch the exterior. On the other hand though, they believed that the interior could be developed in-house which unfortunately shows.

    Jul 5, 2012 9:29:27 AM

    RCA
    Rennteam Administrator
    RC
    Loc: Rennteam HQ , Germany
    Posts: 59590, Gallery
    Registered on: Mar 26, 2002
    Reply to: Ferdie

    Re: Artega files for bankruptcy

    To succeed with a new car brand, it needs an enthusiast, a visionary and some big pockets.

    The first time I saw the Artega, incl. the specs and everything else, I said to myself: Not interesting. I guess other potential customers thought the same. 


    --

    RC (Germany) - Rennteam Editor Porsche Panamera Turbo S, BMW X5M, Mercedes C63 AMG Coupe PP/DP, Mini Cooper S Countryman All4

    Jul 5, 2012 8:49:46 PM

    Ferdie
    Rennteam VIP
    Ferdie
    Loc: Europe , Germany
    Posts: 8234, Gallery
    Registered on: Jul 2, 2004
    Reply to: RCA

    Re: Artega files for bankruptcy

    RC:

    To succeed with a new car brand, it needs an enthusiast, a visionary and some big pockets.

    The first time I saw the Artega, incl. the specs and everything else, I said to myself: Not interesting. I guess other potential customers thought the same. 


    As I said,

    I don´t see what is missing in Frers. He runs his own business, started the car brand from scratch, collects vintage cars and raced successfully in VLN and 24h. What more does one need?

    Again, the story of the Artega itself can be discussed separately. The car might be good but it is missing the unique selling point that distinguishes it from a Porsche or even Aston Martin.

     
    Edit

    Forum

    1. All 

    Boards

     
    Board Subject Last post Rating Views Replies
    Porsche Sticky SUN'S LAST RUN TO WILSON, WY - 991 C2S CAB LIFE, END OF AN ERA (Part II) 4/17/24 7:16 AM
    GnilM     		774978 1798
    Porsche Sticky Welcome to Rennteam: Cars and Coffee... (photos) 4/7/24 11:48 AM
    Boxster Coupe GTS     		440453 565
    Porsche Sticky OFFICIAL: Cayman GT4 RS (2021) 5/12/23 12:11 PM
    W8MM     		262109 288
    Porsche Sticky OFFICIAL: Porsche 911 (992) GT3 RS - 2022 3/12/24 8:28 AM
    DJM48     		260345 323
    Porsche Sticky The new Macan: the first all-electric SUV from Porsche 1/30/24 9:18 AM
    RCA     		84857 45
    Porsche Sticky OFFICIAL: Taycan 2024 Facelift 3/15/24 1:23 PM
    CGX car nut     		5445 50
    Porsche The moment I've been waiting for... 2/1/24 7:01 PM
    Pilot
     
     
     
     
     
    		 879498 1364
    Porsche 992 GT3 7/23/23 7:01 PM
    Grant     		814347 3868
    Porsche Welcome to the new Taycan Forum! 2/10/24 4:43 PM
    nberry     		389937 1526
    Porsche GT4RS 4/21/24 11:50 AM
    mcdelaug     		389152 1454
    Others Tesla 2 the new thread 12/13/23 2:48 PM
    CGX car nut     		371377 2401
    Porsche Donor vehicle for Singer Vehicle Design 7/3/23 12:30 PM
    Porker     		368173 797
    Porsche Red Nipples 991.2 GT3 Touring on tour 4/11/24 12:32 PM
    Ferdie     		288553 668
    Porsche Collected my 997 GTS today 10/19/23 7:06 PM
    CGX car nut
     
     
     
     
     
    		 261021 812
    Lambo Huracán EVO STO 7/30/23 6:59 PM
    mcdelaug     		239621 346
    Lotus Lotus Emira 6/25/23 2:53 PM
    Enmanuel     		229804 101
    Others Corvette C8 10/16/23 3:24 PM
    Enmanuel     		220784 488
    Others Gordon Murray - T.50 11/22/23 10:27 AM
    mcdelaug     		168877 387
    Porsche Back to basics - 996 GT3 RS 6/11/23 5:13 PM
    CGX car nut     		140771 144
    BMW M 2024 BMW M3 CS Official Now 12/29/23 9:04 AM
    RCA     		117245 303
    Motor Sp. 2023 Formula One 12/19/23 5:38 AM
    WhoopsyM     		108412 685
    Others Valkyrie final design? 4/28/23 2:45 AM
    Rossi     		99579 219
    Porsche 2022 992 Safari Model 3/7/24 4:22 PM
    WhoopsyM     		84035 239
    AMG Mercedes-Benz W124 500E aka Porsche typ 2758 2/23/24 10:03 PM
    blueflame     		75015 297
    Porsche 992 GT3 RS 3/3/24 7:22 PM
    WhoopsyM     		53430 314
    Motor Sp. Porsche 963 3/16/24 9:27 PM
    WhoopsyM     		24932 237
    Ferrari Ferrari 296 GTB (830PS, Hybrid V6) 1/21/24 4:29 PM
    GT-Boy     		21147 103
    BMW M 2022 BMW M5 CS 4/8/24 1:43 PM
    Ferdie     		19450 140
    AMG G63 sold out 9/15/23 7:38 PM
    Nico997     		16569 120
    AMG [2022] Mercedes-AMG SL 4/23/24 1:24 PM
    RCA     		13583 225
    128 items found, displaying 1 to 30.