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    Jul 14, 2011 1:15:11 AM

    koko
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    Ferrari shows New Customization Program Featuring Special California

    Ferrari shows New Customization Program Featuring Special California

     At a secret event, Ferrari showed off it's new customization program to cater to the needs of those requiring the above and beyond. Our sources tell us we wouldn't believe the level of customizing that can now be ordered directly from the Italian coach-builder, basically a you dream it we build it program similar to what we have come to love from Porsche's exclusive department. The special Matte Blue California showcased is a one off created for Lapo Elkan, The New York–born heir to the Fiat fortune. More details and an official release from Ferrari is surely close behind.

    5933863028_5ba25894d3_z.jpg5933862964_71f37bb281_b.jpg5933876200_aa0b12ed84_b.jpg5933302781_312cefef23_b.jpg5933302717_30ebcf5dff_o.jpg5933863252_cbe8dd2674_o.jpg5933862874_1b792634e5_b.jpg5933876174_1f24a87295_b.jpg5933863130_f3440220fa_b.jpg5933302977_95cc324dab_b.jpg

    Jul 14, 2011 4:54:18 AM

    Enmanuel
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    Reply to: koko

    Re: Ferrari shows New Customization Program Featuring Special California

     Ok well ... 

    At least now you know you can get the leather combination you always wanted but weren't sure the Atelier could do. 

    Oh who am I kidding, all of the above are hideous 

    Jul 14, 2011 5:51:13 AM

    Rossi
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    Reply to: Enmanuel

    Re: Ferrari shows New Customization Program Featuring Special California

    I really think there is a "too much".


    --

    The secret of life is to admire without desiring.

    Jul 14, 2011 5:57:26 AM

    993Targa
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    Reply to: Rossi

    Re: Ferrari shows New Customization Program Featuring Special California

     This Lapo Elkann is supposed to be a stylish guy, but this is really bad... or maybe we don't have any sense for style 

     


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    2012 Cayenne S White/Espresso delivery Sept. 2011

    Jul 14, 2011 7:07:10 AM

    intouch1
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    Reply to: 993Targa

    Re: Ferrari shows New Customization Program Featuring Special California

    just wait till you see him combine it with a suit and tie...


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    Jul 14, 2011 9:28:44 AM

    ISUK Offline
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    Reply to: Rossi

    Re: Ferrari shows New Customization Program Featuring Special California

    Rossi:

    I really think there is a "too much".

     

    I agree and think it's a step too far in the taste stakes. Perhaps the factory are looking long term and see a potential business opportunity to take a lot of these cars back in under the Classiche banner for reupholstering and repainting to more traditional colours. I can see a lot of dealers needing such a service if/when some of these more way out cars come back onto the used market.

    Jul 14, 2011 11:08:42 AM

    koko
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    Reply to: ISUK

    Re: Ferrari shows New Customization Program Featuring Special California

    No wonder the whole event was a secret.

    Looks like something out of a Hamman and Co convention. Anyway, guys over here will go mad for this kind of rubbish

    Jul 14, 2011 11:13:52 AM

    koko
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    Reply to: 993Targa

    Re: Ferrari shows New Customization Program Featuring Special California

    993Targa:

     This Lapo Elkann is supposed to be a stylish guy, but this is really bad... or maybe we don't have any sense for style 

     

    Can you believe that Vanity Fair named him one of the best dressed men in the world!! Even Tom Ford himself called him the chicest man in the world Smiley

    Jul 14, 2011 11:14:50 AM

    easy_rider911
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    Reply to: koko

    Re: Ferrari shows New Customization Program Featuring Special California

    Not my taste ... sorry :(


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    RT Moderator     - 997.1 Carrera S GT Silver/Cocoa, -20mm sports suspension/LSD, PSE, short shifter, SportDesign rims, Zuffenhausen collection

    Jul 14, 2011 11:37:48 AM

    ISUK Offline
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    Reply to: easy_rider911

    Re: Ferrari shows New Customization Program Featuring Special California

    Is that car really such a surprise........

    Lapo Elkann.JPG

    Jul 14, 2011 12:27:20 PM

    easy_rider911
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    Reply to: ISUK

    Re: Ferrari shows New Customization Program Featuring Special California

    If this guy rang the doorbell of my home, I would never let him in. I couldn't care less if he is the heir to the FIAT empire.

    Today's celebrity culture is all well and good and other people may take their style cues from them ... but that doesn't mean they have taste even if they have piles of money.


    --


    RT Moderator     - 997.1 Carrera S GT Silver/Cocoa, -20mm sports suspension/LSD, PSE, short shifter, SportDesign rims, Zuffenhausen collection

    Jul 14, 2011 12:32:06 PM

    ggbh8
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    Reply to: ISUK

    Re: Ferrari shows New Customization Program Featuring Special California

    I think Ferrari was just trying to show that anything is now possible. However I'm pretty sure that more than a handful of customers are going to come up with some very expensive ways to destroy some very nice looking cars

    Jul 14, 2011 12:38:16 PM

    DaveC
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    Reply to: ggbh8

    Re: Ferrari shows New Customization Program Featuring Special California

    Interesting. I had always assumed that this level of customization was always possible for those with deep pockets.  Money has never been a guarantor of taste, in any era. It's just that bad taste is more public now than in previous times.


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    Jul 14, 2011 1:06:36 PM

    PureBlue
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    Reply to: koko

    Re: Ferrari shows New Customization Program Featuring Special California

    That is just plain fugly.  At what point does a sports car stop being a sports car and become a (tasteless) lounge?  Smiley

    I guess money doesn't buy taste.

    Jul 14, 2011 7:59:08 PM

    Heist
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    Reply to: ISUK

    Re: Ferrari shows New Customization Program Featuring Special California

    ISUK:

    Is that car really such a surprise........

    Lapo Elkann.JPG

    Jul 14, 2011 11:04:40 PM

    J.Seven
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    Reply to: Heist

    Re: Ferrari shows New Customization Program Featuring Special California

    Didn´t know German tuner Hamman has sign a contract with Ferrari for these new Customazation program Smiley

    J.Seven

    Jul 15, 2011 12:28:37 AM

    koko
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    koko
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    Reply to: J.Seven

    Re: Ferrari shows New Customization Program Featuring Special California

    J.Seven:

    Didn´t know German tuner Hamman has sign a contract with Ferrari for these new Customazation program Smiley

    J.Seven

    I was thinking the exact thing. The black/orange 458 looks very similar to the nasty f430 by Hamann.1310689660501hamannblackmiracle001.jpg

     

     

    Jul 15, 2011 8:18:23 AM

    RCA
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    Reply to: Rossi

    Re: Ferrari shows New Customization Program Featuring Special California

    Rossi:

    I really think there is a "too much".

     

    I really think that Ferrari changed their target audience...back to the roots. Smiley Smiley Smiley


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    RC (Germany) - Rennteam Editor Porsche 997 Turbo, BMW X5M, BMW M3 Cab DKG, Mini Cooper S Countryman All4

    Jul 15, 2011 8:30:31 PM

    nberry Offline
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    Reply to: RCA

    Re: Ferrari shows New Customization Program Featuring Special California

    You couldn't be more right.Smiley

    How does a luxury car manufacturer build one of its cars to look like a traveling whore house? Have they no dignity? Is money the sole consideration? This is really sad.Smiley


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    Jul 15, 2011 9:52:07 PM

    koko
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    Reply to: nberry

    Re: Ferrari shows New Customization Program Featuring Special California

    nberry:

    You couldn't be more right.Smiley

    How does a luxury car manufacturer build one of its cars to look like a traveling whore house? Have they no dignity? Is money the sole consideration? This is really sad.Smiley


    Smiley @ traveling whore house
     

    Jul 15, 2011 10:18:07 PM

    J.Seven
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    Reply to: koko

    Re: Ferrari shows New Customization Program Featuring Special California

    koko:
    J.Seven:

    Didn´t know German tuner Hamman has sign a contract with Ferrari for these new Customazation program Smiley

    J.Seven

    I was thinking the exact thing. The black/orange 458 looks very similar to the nasty f430 by Hamann.1310689660501hamannblackmiracle001.jpg

     

     OMG Smiley

    J.Seven


     

    Jul 16, 2011 10:18:13 AM

    ISUK Offline
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    Reply to: J.Seven

    Re: Ferrari shows New Customization Program Featuring Special California

    Personal customisation is the new area to make big profits for high end manufacturers. It's very fashionable just now to express your own style and people are prepared to pay to get what they want. You can see it with interior design, clothes etc etc. Car manufacturers have been slow to get on board but most have now woken up to just how much money there is to be made for something that requires no additional expensive homologation or crash testing etc. MINI led the way and Fiat have followed with the new 500 making a heap of profit from giving people a range of options that allows a car to be tailored specially for them. Ferrari through their Atelier programme and Lamborghini with the Ad Personam operation are simply taking it to another level.

    Porsche must surely be looking to expand their Exclusive operation which is currently very poorly marketed IMHO. I've added a fair bit of Exclusive trimming options to our new Boxster S due next week but that was down to me requesting various items, not being actively sold them by my dealer. I was reading a review of the Cayman S in Autocar's "Our Cars" section last week which they have put on long term test. The driver of the car was commenting on the fact that the Cayman cannot be ordered with alcantara seat inserts which he said was a pity as they would give more grip and stop him sliding during fast cornering. This perfectly illustrates my point as they are available as an option if you ask.

    Jul 16, 2011 3:34:39 PM

    nberry Offline
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    Reply to: ISUK

    Re: Ferrari shows New Customization Program Featuring Special California

     Iain I have no problem with allowing customers customize their new cars so long as there are controls that protect the brand. Granted, taste is subjective but Ferrari need not be a participant in allowing color schemes or options which belittle the brand. Money is no object mantra must take a backseat to refinement and elegance at the factory.


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    Jul 18, 2011 7:52:03 AM

    RCA
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    Reply to: ggbh8

    Re: Ferrari shows New Customization Program Featuring Special California

    ggbh8:
    I think Ferrari was just trying to show that anything is now possible. However I'm pretty sure that more than a handful of customers are going to come up with some very expensive ways to destroy some very nice looking cars

     

    Like my good old man always told me...money doesn't buy you good taste. Smiley

    Smiley


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