I think that Audi (with the R8) and Mercedes (with SLS) already show that BMW strategy is on the wrong way... or too slow (if they are thinking in the new M1)....
I have to say that Mercedes is starting to be more interesting then BMW.... their cars have more "feeling" then old models. I drove 3 weeks ago a 2011 6.2 liter E63 AMG and i love it... nothing to do with the old`s AMG`s... Even with the future C63 Black Series they prove that they are putting more attention on specific markets....
I think nowdays doesn`t make much sence making cars (in specific segments) that can please to everyone... Saying this i think in one of my favorites cars: The BMW M3....
BMW with 1M Coupé almost "kild" the M3 spirit... if the 1M coupé was to be un recreation of the e30 M3 then why they didn`t make the E92 M3 carrying this "badge"?....
- 6 series is a "boat" on BMW line
- E92 M3 was overpast by 1M coupé.... and maybe is overpast at all
- (future??) M1 is very delayed and if he it the roads one day i hope he became a real M car....