Apr 28, 2010 3:20:05 AM
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Ron (Houston)
- Rennteam Moderator
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- Loc: Houston, TX , United States
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Board: Other Sports Cars
Language: English
Region: Worldwide
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Apr 28, 2010 4:33:19 AM
- Jofu
- Junior
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- Loc: SF Bay Area, CA , United States
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- Registered on: Oct 26, 2006
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Ron (Houston)
Re: Cadillac commercial
Reminds me of this 20 year old SAAB commercial...
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987 Boxster S, Arctic Silver with 'Martini Racing' Livery, H&R Monotube Coil-Overs, H&R Anti Roll Bars, Strut Brace, FVD ECU, BMC Air Filter, Sachs Racing Clutch, Single-Mass Flywheel, Recaro Racing Shells, PSE.
997 Carrera 4S, Guards Red, Bilstein PSS10 Damptronic, H&R Anti Roll Bars, IPD Plenum, Dension Gateway 500, PSE.
Re: Cadillac commercial
That stuff is crazy, just to sell cars, what do they do to sell bra's? On the subject of american luxury cars or any luxury cars - It's not what it used to be. There has not been a good US luxury car in decades imo.
Luxury sedan means big, comfortable, and classy looking. The last true ones were the late 90's BIG-ASS Mercedes sedans before they got too narrow. The panamera had a shot if it had been low and good looking. The BMW 7 series is the closet thing nowadays. (along with the full size Bentleys/Rolls)
Here is what Cadillac Luxury meant, I found these the other day;
1969 Cadillac
1973 Fleetwood
1974 The Eldorado's
Some of the biggest cars Caddy ever made, but they do have a certain style. In one of the last seasons of "The Rockford Files", Tom Selleck got his break acting right before he got "Magnum" and he was a PI driving a red Eldorado jconvertible just like the one above and Jim Rockford used to call it the Parade Float. 
Re: Cadillac commercial
nberry:
The underlining purpose of the commercial is to attract younger drivers. The geriatric crowd needs no persuasion.
The " geriatric " crowd we think of with brands like Caddy are all pushing 80-95 years old , Nick. Most are passed their driving days . They were/are the straight-laced post World War II Buick/Oldsmobile/Caddy/ Lincoln driving PARENTS of the now old/grey once rebelling baby boomer Prius drivers like 60s " hippie " Easy Rider icon Dennis Hopper who is terminally ill with cancer .
Re: Cadillac commercial
Makes my point : the buyer of this car 16 -17 years ago was probably buying what ultimately became their last Caddy/car and for those still living, now in a nursing home or driving only a golf cart to the development's senior activity center.
A neighbor who was the most successful realtor in town had two of these , but she and her hubby are gone now and the 40 -something y/o family now living in her former home have a Mini, GL and Prius . This car ownership pattern has happened in every upscale neighborhood in the US over the past 15 -20 years .
Re: Cadillac commercial
Have you been to Florida recently? GM about 10 years ago began to recognize the problem with the Cadillac image. That is why they gave it a sportier look and much more hp for performance. They now are after the 40-50 crowd. Nevertheless, the image of it being an "old man" car persists.
Thus the reason for these commercials.
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Re: Cadillac commercial
nberry:
Have you been to Florida recently? GM about 10 years ago began to recognize the problem with the Cadillac image. That is why they gave it a sportier look and much more hp for performance. They now are after the 40-50 crowd. Nevertheless, the image of it being an "old man" car persists.
That image is probably strongest for those of us like you and I ,Nick, in the 45-59 y/o age range with strong memories about OUR parents and their preferences and we are the ones who will never buy a Caddy .
I'm sure there are " kids " 15-25 y/o right who will never buy a brands such as Toyota/Lexus or Honda/Acura because that's where THEIR boomer parents' 3-4 decades of loyalty lie and who will consider Caddy 'cause that will horrify their folks , just as buying Japanese in the early 70s tweaked our folks who still talked about Pearl Harbor as if it were contemporary news.
Re: Cadillac commercial
First phrase that came to mind:
"This isn't your father's Oldsmobile"
Couple years ago the CTS was considered to be the interior designer's favourite car. I would say that Caddy has made great progress in reviving the brand and it is now a viable option in the segment IMHO.
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Slow In, Fast Out
Re: Cadillac commercial
1960's up until 1973 were Detroits best times and the cars made then were the best they have done in meeting customers needs and in quality. Detroit made the best products excluding 1 very small niche - ultra luxury performance - and that was done by ferrari in truly tiny numbers.
First off the "problem" with these cars was the PROBLEM for the US in general - The OIL embargo of 1973 and the resulting inflation that OPEC created that made Jimmy Carter a 1 term prez. The price of OIL killed these cars and killed Detroit and killed much of the standard of living in the US along with Reagans deregualtion that eventually led us to today's financial mess.
Second, if you have ever seen MTV's Cribs show you know that these cars are very popular with the RAP crowd. Not to mention the price of the same generations muscle cars. Check out the price of a hemi cuda. If oil were as inexpensive as it once was these cars would sell, but it is just another indication of bad economic policy here.
Re: Cadillac commercial
racerx:
Hey MKW, was your RE agent driving one of these
No , but in the mid-late 60s , I was the annoying kid brother to two teen sisters and these were the two cars their boyfriends had : ( not actual cars , but same make /model/yr and color )
I learned to drive stick shaft on the blue car and I still have vivid memories of the green one ( which was modded almost identically to this one and looking just as sinister back then as it does in this modern pic ) laying rubber smoke down the whole block in front of our house (my parents weren't home or the guy would never have been allowed around again ! )
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