Re: New 997 Turbo S and Turbo S Cabriolet (2010)
Currency valuation could be part of the answer. Unfortunately, in the Porsche case it does not make sense. Since the value of the car is determined in euro selling the car in US with a cheap dollar only reduces Porsche profit per car. They would be better off selling the car in Europe and receive high profit margins.
Which leads to a somewhat controversial marketing theory which is maintaining market share to get production cost down. Porsche priced the US North America market assuming a 40-50% share of their total production.If they were unable to sell almost half their cars in NA then their per unit cost would go up dramatically. They need the volume to keep their cost down.
But if that is true there is no reason why Europeans should pay substantially more. Does anyone know the profit margin on a 911 turbo sold in the US and one sold in Europe? I believe the profit margin on my 430 was $25,000.
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