Porsche can jack up the MSRP to take away the 'space' between market price and existing MSRP, but that might work in the short term but long term it's not going to work well, especially if the economy takes a down turn. 

Porsche wanted to bank on free market, let competition dictates, if one dealer is charging so much, they do have the option of going to another dealer who doesn't. IF, yes that a capital IF, the dealers enters orders into the system properly, Porsche can see where the demands are and adjust allocations. Some dealers naturally sell more cars than others and they get more cars, but if the system shows more demands elsewhere the allocations will shift.

But dealers don't enter demands into the system properly. They almost always put in bogus information in order to secure more cars. Unless a customer found out and complaint to PCNA, PCNA have no way of knowing. Dealers knows Porsche's tricks and are taking advantage of them. District reps do pay visits to dealers to check for market conditions but they can only do so much. PCNA do take away allocations if they find a dealer doing something wrong however. One more thing is, Porsche do take the surveys seriously. Be it new car sales or servicing. They do read all of them and take action. It's why sometimes a salesman or a dealership representative would ask the customer to fill in perfect scores for them, and to contact them first for any problems before filling in the surveys. The client survey is actually a very powerful tool that can be used against a dealer. Not many knows that or even taken the time to fill those in.

But at the end of the day, American car dealers got Congress behind tier back with lobbying, look at how hard they fought Tesla. 


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