$200K R8 is too expensive.

V8 R8 in 2008 was $126K.
V10 R8 in 2009 was $150K
V10 R8 in 2015 is $200K

The V10 R8 is just too expensive, just like the 911 Turbo. You don't need $200-300K to make insanely high performance cars anymore and people are aware.